$6M FOR 5-STAR FACELIFT

Rydges Sabaya in­vests in re­gion’s fu­ture

Port Douglas & Mossman Gazette - - FRONT PAGE -

AMAL­GA­MATED Hold­ings Lim­ited (AHD) has shown its con­fi­dence in the Dou­glas re­gion by get­ting to work on a $6 mil­lion ren­o­va­tion of Rydges Sabaya Re­sort.

Work is well un­der­way on the ren­o­va­tion of the re­sort which will be re­badged as AHD’S new five-star QT brand.

The only other AHD prop­er­ties to be up­graded to the new five-star brand are the flag­ship ho­tel in Syd­ney and the Gold Coast re­sort which launched re­cently.

The trans­for­ma­tion is ex­pected to be com­pleted by May next year.

AHD man­ag­ing di­rec­tor David Seargeant was in Port Dou­glas to in­spect progress re­cently and out­line his vi­sion for the re­sort and the mo­ti­va­tion be­hind choos­ing the re­gion as suit­able for the five-star push de­spite the tough eco­nomic con­di­tions.

“We be­lieve in the area and its ac­cess to the Asian mar­kets in par­tic­u­lar,” he said.

“The aim is to re­fresh our prod­uct and hope our con­fi­dence in the re­gion en­tices other re­sorts in the re­gion to fol­low suit as there’s some tired prod­uct in Port Dou­glas.”

The re­vamp in­cludes a to­tal ren­o­va­tion of the bar, restau­rant, con­fer­ence and lobby ar­eas and in­tro­duc­tion of a fit­ness cen­tre.

Rydges Sabaya un­der­went a $22 mil­lion ren­o­va­tion in 2007 which mainly con­cen­trated on re­fresh­ing the ac­com­mo­da­tion.

Mr Seargeant said the new-look QT held ap­peal for lo­cals, do­mes­tic and in­ter­na­tional tourists.

“We showed a strong level of con­fi­dence on the Golf Coast and it’s at­tracted huge lo­cal sup­port - the bar is pump­ing,” he said.

“There is noth­ing like what we’re go­ing to do up here and we want to in­volve the lo­cals, who also play a ma­jor role in our out­door cinema which we launched ear­lier this year.

“Un­der the five-star QT brand, the re­sort also has more ap­peal for the US in­cen­tive mar­ket and in­ter­na­tion­ally for the leisure mar­ket.

“The US and Europe are go­ing to take a cou­ple of years to re­cover from the global fi­nan­cial cri­sis but for Port Dou­glas to pros­per we need to get back to fo­cussing on the high­yield­ing busi­ness.

“In the in­terim we be­lieve the QT brand will have plenty of ap­peal to the do­mes­tic mar­ket.”

Snazy: the new Gold Coast QT Bar

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.