No value for tourists

Port Douglas & Mossman Gazette - - FEEDBACK -

IT WOULD seem that de­spite the ob­vi­ous down­turn in the econ­omy the Port Dou­glas tourism board and Cham­ber of com­merce con­tinue to leave their heads in the sand.

We are see­ing the worst trade re­sults in 20 years re­flected in busi­nesses clos­ing, or be­ing closed more of­ten.

Ma­jor re­tail­ers like Har­vey Nor­man, Coles and Wool­worths have had to change their mar­ket­ing strate­gies and it doesn’t only ap­ply to re­tail.

Why aren’t we of­fer­ing a value for money ap­proach to en­tice the coun­try to come to the Far North for an af­ford­able hol­i­day.

More Aus­tralians are hol­i­day­ing at home yet our piece of the ac­tion is down to less than 25 per cent on five years ago.

We have all seen the tourists flood­ing the su­per­mar­kets in Port and walk­ing away with bags of gro­ceries with the sole in­tent to cook in-house.

Why? Be­cause for a fam­ily it is vir­tu­ally im­pos­si­ble to find a place to eat in Port Dou­glas, other than the Tin Shed or one of the pubs, where the food and drink bill isn’t well over $100. This is com­pounded by the ridicu­lous mark-ups put on al­co­hol.

Ac­com­mo­da­tion is also play­ing the numbers game.

What is the ben­e­fit of charg­ing high rates and hav­ing oc­cu­pancy of 11 per cent?

One hun­dred per cent of noth­ing is noth­ing, rather than 50 per cent of some­thing means a lit­tle less profit but more peo­ple spend­ing money.

Maybe it’s time to re­view our mar­ket­ing and tourist plan, if there is one.

And “make it fit the tourist rather than fit us” so both par­ties can win.

So why doesn’t Port Dou­glas busi­ness take a good look at what they are pre­sent­ing and ask them­selves . . . would I come to this place know­ingly, to get ripped off?

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