No value for tourists
IT WOULD seem that despite the obvious downturn in the economy the Port Douglas tourism board and Chamber of commerce continue to leave their heads in the sand.
We are seeing the worst trade results in 20 years reflected in businesses closing, or being closed more often.
Major retailers like Harvey Norman, Coles and Woolworths have had to change their marketing strategies and it doesn’t only apply to retail.
Why aren’t we offering a value for money approach to entice the country to come to the Far North for an affordable holiday.
More Australians are holidaying at home yet our piece of the action is down to less than 25 per cent on five years ago.
We have all seen the tourists flooding the supermarkets in Port and walking away with bags of groceries with the sole intent to cook in-house.
Why? Because for a family it is virtually impossible to find a place to eat in Port Douglas, other than the Tin Shed or one of the pubs, where the food and drink bill isn’t well over $100. This is compounded by the ridiculous mark-ups put on alcohol.
Accommodation is also playing the numbers game.
What is the benefit of charging high rates and having occupancy of 11 per cent?
One hundred per cent of nothing is nothing, rather than 50 per cent of something means a little less profit but more people spending money.
Maybe it’s time to review our marketing and tourist plan, if there is one.
And “make it fit the tourist rather than fit us” so both parties can win.
So why doesn’t Port Douglas business take a good look at what they are presenting and ask themselves . . . would I come to this place knowingly, to get ripped off?