No simple answers
I REFER to the letter to the editor in Gazette on January 2012 “No value for tourists”.
The Port Douglas Chamber of Commerce is concerned about the difficult business climate in Port Douglas and that is why we are undertaking the project with the Melbourne Business School to identify areas where we can improve the situation.
Tourism overall in Australia is in a difficult period due to many factors, however, Port Douglas’s market share is holding up pretty well and rather than 25 per cent of what it was five years ago we have increased our share of Queensland room nights from 3.07 per cent to 3.57 per cent based on September quarter 2011 ABS figures.
Domestic airfares are less than half of what they were 10 years ago and accommodation room rates are about the same as they were 15 years ago so in terms of value Port Douglas is not an expensive destination, although it is often perceived as such.
Restaurant and tour prices have gone up considerably but they have in every part of Australia. Unfortunately for international visitors the Australian dollar has gone up 60 per cent in the past three years.
There are no simple answers to our current downturn in visitor nights but dropping accommodation prices is not one of them.
We hope the MBS project will identify some new strategies and the Chamber of Commerce will continue to work with Tourism Port Douglas Daintree and Port Douglas businesses to create the best opportunities for business success.