No sim­ple an­swers

Port Douglas & Mossman Gazette - - FEEDBACK -

I RE­FER to the let­ter to the editor in Gazette on Jan­uary 2012 “No value for tourists”.

The Port Dou­glas Cham­ber of Com­merce is con­cerned about the dif­fi­cult busi­ness cli­mate in Port Dou­glas and that is why we are un­der­tak­ing the project with the Mel­bourne Busi­ness School to iden­tify ar­eas where we can im­prove the sit­u­a­tion.

Tourism over­all in Aus­tralia is in a dif­fi­cult pe­riod due to many fac­tors, how­ever, Port Dou­glas’s mar­ket share is hold­ing up pretty well and rather than 25 per cent of what it was five years ago we have in­creased our share of Queens­land room nights from 3.07 per cent to 3.57 per cent based on Septem­ber quar­ter 2011 ABS fig­ures.

Do­mes­tic air­fares are less than half of what they were 10 years ago and ac­com­mo­da­tion room rates are about the same as they were 15 years ago so in terms of value Port Dou­glas is not an ex­pen­sive desti­na­tion, although it is of­ten per­ceived as such.

Restau­rant and tour prices have gone up con­sid­er­ably but they have in ev­ery part of Aus­tralia. Un­for­tu­nately for in­ter­na­tional vis­i­tors the Aus­tralian dol­lar has gone up 60 per cent in the past three years.

There are no sim­ple an­swers to our cur­rent down­turn in vis­i­tor nights but drop­ping ac­com­mo­da­tion prices is not one of them.

We hope the MBS project will iden­tify some new strate­gies and the Cham­ber of Com­merce will con­tinue to work with Tourism Port Dou­glas Dain­tree and Port Dou­glas busi­nesses to cre­ate the best op­por­tu­ni­ties for busi­ness suc­cess.

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