Wait nearly over for revitalising economy
THE wait will soon be over for Port Douglas as the Melbourne Business School students finalise the report to revitalise the town.
The report has been drafted and the marketing team and strategists are still working on what to do with the findings.
Professor Selwyn D’souza, who is running the course and overlooking the Revitalise Port Douglas project, said they are aiming for the end of this month to release the report.
“Nothing is finalised as yet, it will be another three to four weeks until we are prepared to release the report,” he said.
“At this stage we can confirm what the town’s people already know is happening - the analysis confirms all the things people suspected and now it’s at the stage of what do we do about it.
“A number of things have to be validated from the analysis with the marketing people before the report is released.”
Issues raised in the report that affect Port Douglas’ viability include the rise in the Australian dollar, lack of infrastructure and limited services.
“A number of ideas came out from the town and the students are working on those major issues,” Prof D’souza said.
“The students are making progress and they are prioritising and getting the right ones and working on them, ready to release something hopefully by March 31.”
Working on it: project leaders Cameron Leitch, Selwyn D’souza and John Onto