Wait nearly over for re­vi­tal­is­ing econ­omy

Port Douglas & Mossman Gazette - - BUSINESS -

THE wait will soon be over for Port Dou­glas as the Melbourne Busi­ness School stu­dents fi­nalise the re­port to re­vi­talise the town.

The re­port has been drafted and the mar­ket­ing team and strate­gists are still work­ing on what to do with the find­ings.

Pro­fes­sor Sel­wyn D’souza, who is run­ning the course and over­look­ing the Re­vi­talise Port Dou­glas project, said they are aim­ing for the end of this month to re­lease the re­port.

“Noth­ing is fi­nalised as yet, it will be an­other three to four weeks un­til we are pre­pared to re­lease the re­port,” he said.

“At this stage we can con­firm what the town’s peo­ple al­ready know is hap­pen­ing - the anal­y­sis con­firms all the things peo­ple sus­pected and now it’s at the stage of what do we do about it.

“A num­ber of things have to be val­i­dated from the anal­y­sis with the mar­ket­ing peo­ple be­fore the re­port is re­leased.”

Is­sues raised in the re­port that af­fect Port Dou­glas’ vi­a­bil­ity in­clude the rise in the Aus­tralian dol­lar, lack of in­fra­struc­ture and limited ser­vices.

“A num­ber of ideas came out from the town and the stu­dents are work­ing on those ma­jor is­sues,” Prof D’souza said.

“The stu­dents are mak­ing progress and they are pri­ori­tis­ing and get­ting the right ones and work­ing on them, ready to re­lease some­thing hope­fully by March 31.”

Photo by AN­GELIQUE PAT­TER­SON

Work­ing on it: project lead­ers Cameron Leitch, Sel­wyn D’souza and John Onto

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