Savvy tips for so­cial me­dia

Port Douglas & Mossman Gazette - - BUSINESS -

TOURISM Port Dou­glas and Dain­tree and the Dain­tree Mar­ket­ing Co-op­er­a­tive have been work­ing to ed­u­cate lo­cal busi­nesses to be­come savvier with so­cial mar­ket­ing.

The tourism or­gan­i­sa­tions held a free work­shop on mar­ket­ing and me­dia aimed at Dain­tree lo­cal busi­nesses ear­lier this month.

The re­cent work­shop was ad­di­tion­ally geared to­wards pro­vid­ing prac­ti­cal, sim­ple and cost-ef­fec­tive ways to plan, de­sign and im­ple­ment mar­ket­ing ac­tiv­i­ties that get re­sults and to pro­vide a broad range of tools to use in their busi­nesses.

At­tended by 43 lo­cal Dain­tree busi­ness peo­ple, the mar­ket­ing sem­i­nar was an en­core to a suc­cess­ful mar­ket­ing ed­u­ca­tional ses­sion held in Port Dou­glas last Novem­ber, in aware­ness of the tough year faced by many busi­nesses.

“It was great to get busi­ness op­er­a­tors form the north and south of the river to­gether, to com­pare suc­cesses, chal­lenges and know that they are not alone out there,” or­gan­iser of the event and mem­ber of Dain­tree Mar­ket­ing Co­op­er­a­tive chair­woman Sheena Walshaw said.

“The sem­i­nar aimed to pro­vide cost-ef­fec­tive, easy to im­ple­ment mar­ket­ing so­lu­tions as well as ad­vice on public re­la­tions and was hugely suc­cess­ful.”

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