From my per­spec­tive: busi­ness 25 years young and still go­ing strong

Port Douglas & Mossman Gazette - - ENTERTAINMENT -

FASH­ION trends in swimwear have done a full-cir­cle, with styles pop­u­lar when Tsh­inta first opened mak­ing a come­back this sum­mer.

In 1987 when Tsh­inta opened in the heart of Port Dou­glas the pop­u­lar style was a bustier with a high­waisted pant and this look re­turned this 2011/12 sea­son.

Owner Julie Bell said she is thank­ful one cer­tain swimwear fash­ion did not make a come­back and stayed in the past.

“In the late ’80searly ’90s, it was Pamela An­der­son’s high-cut bather from Bay­watch, how scary, I’m thank­ful the high-cut bikini hasn’t re­turned and I hope it never comes back in,” she said.

“The one­piece has made a big come­back in the last year and is very pop­u­lar with the young girls.” MY HIGH­LIGHT is still the hype at­tached to see­ing the new swimwear range for the year, I love the buzz when it ar­rives in store or the lat­est cool cot­ton fash­ion pieces.

When I was a lit­tle girl, my wardrobe con­sisted of hand-me-downs - but the prob­lem was I had two broth­ers - and mum made a lot of my clothes too.

I used to work with her to choose the styles and the fab­rics, al­ways want­ing to be a bit dif­fer­ent.

I moved to Melbourne as a young girl to study ar­chi­tec­ture and on my way to and from class I walked through the Myer Miss shop in awe of the fash­ions and the buzz that took place there.

Af­ter six months of study, I could no longer stand it and had to get among the fash­ion world and when a job came up in the Miss shop, I ap­plied and got IT.

From 17 years old I man­aged a cou­ple of Sus­sans stores and at 21 I was whisked The one-piece fell out of fash­ion with the in­tro­duc­tion of the “tank­ini” in the late ’90s, with bottoms and sin­glet­bather- t op, which gave more cov­er­age than the bikini.

While still a pop­u­lar fash­ion style, the resur­gence of the one­piece has been in­flu­enced with mod­ern styles that are flat­ter­ing and also vin­tage pat­terns and cuts.

Whether you wear a bikini, tank­ini or one piece, the best tip for any woman who wants to look her best in a swim­suit, is to visit Tsh­inta and ask one of the friendly staff.

“Just ask and we’ll help - some­body gives me a few points about what they like and we go from there,” Julie said.

“The rea­son why Seafolly has been so suc­cess­ful is hav­ing their sep­a­rates so if you can get a big­ger-size bot­tom and co­or­di­nate with the top and buy what you want and what fits best.” away in love to the Gold Coast and man­aged the Just Jeans store in the heart of Surfers for around five years.

My part­ner and I moved up to Port Dou­glas to start a new life to­gether but be­cause of the lack of accommodation, we brought the car­a­van and the cat and lived in Pan­danus car­a­van park for quite some time.

When I got to town I found I couldn’t buy a pair of ca­sual shorts and sin­glet at a rea­son­able price, so I saw the op­por­tu­nity to open a shop the lo­cals could af­ford.

I set up the busi­ness from the phone box at the car­a­van park and many lo­cals to­day still talk about Tsh­inta’s cham­pagne open­ing.

Dur­ing the 25 years I have seen many things hap­pen around the town, even just with the changes in the shops in the main street and I brought two beau­ti­ful chil­dren into the world - thanks kids for sup­port­ing me.

I love see­ing the hap­pi­ness I bring to my cus­tomers by help­ing them find some­thing ex­cit­ing to wear, it’s of­ten a chal­lenge to fit women into swimwear but grat­i­fy­ing to see the smile when I can achieve what they thought would never hap­pen.

Years of deal­ing with all var­ied body shapes does help - I sup­pose you would call it ex­pe­ri­ence, but I never stop ex­pe­ri­enc­ing.

De­spite all the hard work and crazy ups and downs over the years I still love my job and I couldn’t have sur­vived with­out the lo­cals’ sup­port.

My big pay­back to them is my com­pletely rad­i­cal sale in Fe­bru­ary and March - some­one’s got to liven up the town.

Here’s to an­other 25 years, thanks ev­ery­one.

From this to this: 2012 Seafolly col­lec­tion with over­tunes of the (pic­tured) 80’s and 90’s stylings

Time­warp: Seafolly designs circa 1980s (and inset above)

Lat­est of­fer­ing: 2012 seafolly col­lec­tion

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