IT’S not of­ten you get a “You Are Re­quested To At­tend a func­tion with Ita But­trose and some of the coun­try’s lead­ing mar­ket­ing gu­rus but that is what hap­pened to the owner of Dain­tree Nat­u­rals Juss Mur­ray re­cently.

Port Douglas & Mossman Gazette - - BUSINESS -

Ms Mur­ray said the ex­pe­ri­ence of be­ing in a room with 1000 women who were the top movers and shak­ers in their re­spec­tive fields last week was a high­light of her life.

“It was ab­so­lutely fan­tas­tic and I was so for­tu­nate to sit down with Ita But­trose and get some bril­liant ad­vice from her,” Ms Mur­ray said.

“She also told me some won­der­ful sto­ries of when she worked for Ru­pert Mur­doch and some of them were so funny she had me in tears.

“And the peo­ple from Head­mark, who are brand­ing and mar­ket spe­cial­ists, and from Myer, were just amaz­ing in telling us how to mar­ket our prod­ucts ef­fec­tively.

“They re­ally are very slick and I am in no way in their league but it was very worth­while to ‘get the knowl­edge’ and I came away feel­ing very in­spired.”

While Ms Mur­ray was away in Syd­ney she was also nom­i­nated for the Tel­stra busi­ness awards.

For­merly known as A Cot­tage By The Sea, the small Dain­tree skin care prod­ucts maker re­branded in 2010 and is reap­ing the ben­e­fits.

All of Dain­tree Nat­u­rals’ prod­ucts are hand­made with proven tried and tested recipes handed down through the gen­er­a­tions.

“All our prod­ucts are hand-crafted and hand-poured us­ing nat­u­ral in­gre­di­ents in small batches to en­sure qual­ity which is a proven al­ter­na­tive to mass-pro­duced skin­care prod­ucts,” Ms Mur­ray said.

“They are made in our stu­dio in the Dain­tree rain­for­est on our World Her­itage-listed prop­erty.

“The flow­ers for the prod­ucts are picked early morn­ing to en­sure best qual­ity and then bot­tled to cap­ture the essence and are stored for up to five years so the oil can ma­ture to cre­ate the per­fect scent to use in our prod­ucts.

“Where pos­si­ble we source lo­cal or­ganic honey, co­coa beans to cre­ate the coco but­ter, lo­cal co­conut oils, tea tree oil, olive oil and we use frangi­pani oil due to its medic­i­nal ben­e­fits and so it has been dubbed the ’Tree of Life’.

“Ac­cord­ing to an­cient In­dian be­liefs, frangi­pani has been lauded for cen­turies for its heal­ing ca­pac­ity and its use as a love po­tion and an aphro­disiac.

“But our big­gest seller is our nat­u­ral in­sect repellent that con­tains no cit­ronella and is to­tally safe around chil­dren and con­tains no chem­i­cals.”

Dain­tree Nat­u­rals: Owner Juss (Jus­tine) Mur­ray. (inset) Dain­tree Nat­u­rals’ prod­uct

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