Blog­gers to get lucky with Reef comp

Port Douglas & Mossman Gazette - - TOURISM TALK -

TEN lucky blog­gers from around the world will get to ex­pe­ri­ence the Great Bar­rier Reef as part of a “Queens­land Blog­ger Cor­re­spon­dent” com­pe­ti­tion with Tourism Queens­land.

TQ have teamed up with Aus­tralian blog­ger Dar­ren Rowse, who has a fol­low­ing on­line of over five-mil­lion, to of­fer the win­ners blog­ging train­ing and tips and a five-day trip to Queens­land.

The catch: the lucky blog­gers have to spend a cou­ple of hours a day blog­ging about their ex­pe­ri­ence ei­ther on a trop­i­cal is­land or un­der the canopy of the world’s old­est rain­for­est, the Dain­tree.

TQ Dig­i­tal mar­ket­ing di­rec­tor Chris Cham­bers said the itin­er­ary for the ad­ven­ture will be kept quiet but the win­ners will be “very close to Port Dou­glas”.

“Af­ter the suc­cess of the best job in the world and other re­cent dig­i­tal mar­ket­ing, we saw an op­por­tu­nity to reach new au­di­ences through blog­gers and an op­por­tu­nity to get into new mar­kets,” he said.

“Some of the com­ments be­ing posted in­clude peo­ple be­ing just as ex­cited to meet Dar­ren as they are to come to trop­i­cal North Queens­land and see the Reef.

“The prize in­cludes a cou­ple of work­shop ses­sions with Dar­ren to learn some of Dar­ren’s tips and tricks with blog­ging and how he got to where he is.”

Tap­ping in to the so­cial me­dia mar­ket has al­ready paid off, with the news go­ing vi­ral two days af­ter the com­pe­ti­tion was an­nounced.

“I think tra­di­tional ad­ver­tis­ing that tourism desti­na­tions have been run­ning with is los­ing its im­pact and we need to main­tain a good mar­ket­ing mix,” Mr Rowse said.

“We are able to get a mass au­di­ence through this type of pro­mo­tion, through a slightly dif­fer­ent and quirky mes­sage.

“The story was picked up by Ya­hoo, by the Wall Street Jour­nal and 392 web­sites, which de­liv­ered 180 mil­lion im­pres­sions, within the first two days.”

En­tries are open now and will close next Tues­day, April 17 and win­ners will be an­nounced April 24.

Visit problog­ger.net for more in­for­ma­tion about the Queens­land Blog­ger Cor­re­spon­dent com­pe­ti­tion.

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