Cruise haven

Port Douglas & Mossman Gazette - - BUSINESS -

TOURISM Trop­i­cal North Queens­land is ex­pect­ing a 25 per cent in­crease in cruise ship vis­its over the next 12 months.

With 26 lin­ers ex­pected to moor off Port Dou­glas this year, TTNQ CEO Rob Gi­a­son said the main tar­get is to de­velop the re­gion as a cruise tourism des­ti­na­tion and en­cour­age cruise lin­ers to stay longer and make the three re­gional ports - Yorkey’s Knob, Cairns and Port Dou­glas - itin­er­ary ports in their own right.

“We aim to pro­mote the area as a des­ti­na­tion, to keep ships here longer and max­imise the ben­e­fits to tourism and other busi­nesses alike.” he said.

“We have suf­fi­cient ca­pac­ity to be­come recog­nised as a des­ti­na­tion port, the key is in itin­er­ary plan­ning.

“There is a vast num­ber of ac­tiv­i­ties in this unique area along with the nat­u­ral won­ders of the Great Bar­rier Reef and rain­for­est.”

With re­cent ar­gu­ments sur­round­ing port ac­cess and the an­nounce­ment Trin­ity In­let will be dredged to fa­cil­i­tate the grow­ing num­ber of cruise liner vis­its, Mr Gi­a­son re­jected claims cur­rent port op­tions are in­suf­fi­cient to meet the needs of cruise lin­ers.

“Yorkey’s Knob, Cairns and Port Dou­glas of­fer a range of dif­fer­ent choices to the con­sumer, and also al­low dif­fer­ent com­mu­ni­ties the ben­e­fits of cruise ship vis­i­ta­tions,” he said. “Mar­ket­ing is the key at the mo­ment, talk­ing to the right peo­ple and ed­u­cat­ing peo­ple about our won­der­ful re­gion as an itin­er­ary des­ti­na­tion.”

TTNQ rep­re­sented the re­gion in a bid to ex­pand cruise ship vis­i­ta­tions at the lead­ing in­ter­na­tional ex­hi­bi­tion and con­fer­ence serv­ing the cruise in­dus­try ’Cruise Ship­ping Mi­ami’ this month in the USA.

Also ex­hibit­ing this year were Tourism Queens­land and Cruise Down Un­der work­ing to­gether to pro­mote the re­gion to the world’s cruise itin­er­ary plan­ners in 2013/14 sea­son.

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