Five-star facelift unveiled
THE region’s newest five-star brand officially opened in Port Douglas last Friday.
QT Resort, formerly known as Rydges Sabaya, has undergone a $6.5 million facelift in recent months to target the more affluent traveller as well as locals searching for a hip hangout.
The transformation to a boutique hotel includes a complete overhaul of the dining area which is now known as Bazaar restaurant, a large indoor and outdoor cocktail lounge and an overhaul of the 160 rooms to include vibrant colours and quirky touches.
The room rate has also risen 25 per cent to reflect the switch to a boutique five-star property.
Amalgamated Holdings Limited (AHD) managing director David Seargeant said the investment in Port Douglas, one of the first of three resorts changed to the QT brand, would be supported with widespread promotion.
“We have a big campaign about to start in Sydney and Melbourne, we’ve started a Far North Queensland awareness campaign and will be utilising our extensive hotel database to get the word out,” he said.
“Our company also owns the largest cinema chain in Germany and we will be driving exposure to QT through that.”
Mr Seargeant said he was optimistic about the region’s future with increased capacity at Cairns airport and more demand for conferences.
But he is keen for the QT brand to resonate with locals.
“We’ve been very conscious to provide somewhere the locals want to access,” he said.
“Port Douglas is largely pubbased, so we’ve focused on a food and cocktail bar that offers something else entirely in a hip, fun environment.”
Styling: the new Bazaar restaurant