Five-star facelift un­veiled

Port Douglas & Mossman Gazette - - NEWS -

THE re­gion’s new­est five-star brand of­fi­cially opened in Port Dou­glas last Fri­day.

QT Re­sort, for­merly known as Rydges Sabaya, has un­der­gone a $6.5 mil­lion facelift in re­cent months to tar­get the more af­flu­ent trav­eller as well as lo­cals search­ing for a hip hang­out.

The trans­for­ma­tion to a bou­tique ho­tel in­cludes a com­plete over­haul of the din­ing area which is now known as Bazaar res­tau­rant, a large in­door and out­door cock­tail lounge and an over­haul of the 160 rooms to in­clude vi­brant colours and quirky touches.

The room rate has also risen 25 per cent to re­flect the switch to a bou­tique five-star prop­erty.

Amal­ga­mated Hold­ings Limited (AHD) man­ag­ing di­rec­tor David Seargeant said the in­vest­ment in Port Dou­glas, one of the first of three re­sorts changed to the QT brand, would be sup­ported with wide­spread pro­mo­tion.

“We have a big cam­paign about to start in Syd­ney and Melbourne, we’ve started a Far North Queens­land aware­ness cam­paign and will be util­is­ing our ex­ten­sive ho­tel data­base to get the word out,” he said.

“Our com­pany also owns the largest cinema chain in Ger­many and we will be driv­ing ex­po­sure to QT through that.”

Mr Seargeant said he was op­ti­mistic about the re­gion’s fu­ture with in­creased ca­pac­ity at Cairns air­port and more de­mand for con­fer­ences.

But he is keen for the QT brand to res­onate with lo­cals.

“We’ve been very con­scious to pro­vide some­where the lo­cals want to ac­cess,” he said.

“Port Dou­glas is largely pub­based, so we’ve fo­cused on a food and cock­tail bar that of­fers some­thing else en­tirely in a hip, fun en­vi­ron­ment.”

Styling: the new Bazaar res­tau­rant

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