Tourism Talk

Port Douglas & Mossman Gazette - - TOURISM TALK -

Travel, Go Hol­i­days, Air New Zealand as well as a meet­ing with Qan­tas.

The feed­back was en­cour­ag­ing for Port Dou­glas.

I spent the re­main­der of the week trav­el­ling around the North Is­land call­ing on 58 re­tail agen­cies, pre­sent­ing to over 100 agents and hold­ing in­for­ma­tion ses­sions ev­ery evening.

Again the feed­back was great for our area.

The Port Dou­glas Dain­tree video is play­ing in many of the agen­cies, so with the ex­tra Jets­tar flights our book­ings from NZ should be on the rise.

Dis­cover Par­adise was de­liv­ered in the Week­end Aus­tralian and we have re­ceived fan­tas­tic feed­back from the in­dus­try in­clud­ing the CEO of Ad­vance Tourism in Melbourne and Chair of Tourism Queens­land.

With this hit­ting our ma­jor do­mes­tic mar­kets last week­end it will be a great driver for the sea­son back­ing up our other cam­paigns.

The re­sults of our Colo­nial First State Myer shop­ping cen­tre pro­mo­tion through­out our do­mes­tic mar­kets has come in.

The pro­mo­tion reached over seven mil­lion shop­pers, while over 125,000 data­base mem­bers were di­rected to ours and par­tic­i­pat­ing prod­ucts web­sites.

There was an 18.9 per cent in­crease in re­tail travel agent sales into the re­gion over the same pe­riod last year.

In all, the value of the pro­mo­tion was in ex­cess of $150,000. Not a bad out­come for a lo­cal tourism au­thor­ity.

The re­sults of our My Kitchen Rules and Neigh­bours cam­paigns are com­ing in with great re­sults.

The Tiger Air flights have re­sumed and are re­port­ing good load­ings, so our ar­ti­cle in the in­flight mag­a­zine, Tiger Tales, is get­ting some great reach right through Asia and into China.

Tourism Queens­land has car­ried out an au­dit of cruise ship wel­comes in Queens­land and the ini­tial re­ports are that Port Dou­glas rates as one of the best.

So with some good mar­ket­ing cam­paigns, air ca­pac­ity, good weather and some in­di­ca­tion that for­ward book­ings are im­prov­ing, this sea­son should be the best we have had for some time.

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