In­depth look at new iphone case

Port Douglas & Mossman Gazette - - NEWS -

MOSS­MAN in­no­va­tor Mark Ged­des and his brother Terry have of­fi­cially launched an all-weather and wa­ter­proof iphone cover.

As un­der­wa­ter video and pho­tog­ra­phers with Quick­sil­ver for 20 years who went through sev­eral iphones each, the broth­ers de­cided to de­sign some­thing to pro­tect their phones at work.

“We de­cided tourism was not as ro­bust as it used to be and thought we’d try di­ver­sify our busi­ness into an­other area and that was our aim,” Mark Ged­des said.

“To get the case from a con­cept through to mar­ket, it’s been two years ex­actly.

“It’s been a steep learn­ing curve for us, we’ve had to deal with ev­ery­one from de­sign­ers through to mar­ket­ing re­search ex­perts, man­u­fac­tur­ers to pack­ag­ing ex­perts.”

The In­depth case is made out of a poly­car­bon­ate in­ner shell and a rub­berised over mould and is wa­ter­proof to one me­tre.

The of­fi­cial launch was last week in con­junc­tion with the launch of Cairns Re­gional Coun­cil’s 2012 Trop­i­cal In­no­va­tion Awards, recog­nis­ing the creative in­no­va­tors in the re­gion.

The in­no­va­tion awards has cash prizes for six cat­e­gories - emerg­ing in­no­va­tion, es­tab­lished in­no­va­tion, TNQ award for en­trants re­sid­ing in the Far North, youth award, peo­ple’s choice award and in­no­va­tion of the year.

The In­depth case en­tered last year’s awards which is why they de­cided to launch their prod­uct in con­junc­tion with the awards.

“There were about 100 peo­ple there and we had a fan­tas­tic re­sponse at the launch, we had a lot of in­ter­ested par­ties and op­por­tu­nity for col­lab­o­ra­tive work with the min­ing in­dus­try,” he said.

“That’s our plan, we’re off to Toowoomba next month to the en­ergy and min­ing expo to show­case the case there.

“We’re also try­ing to es­tab­lish our­selves in the US and UK, that’s our fo­cus for the next six months.”

A $50,000 grant from the State Gov­ern­ment has al­lowed the in­no­va­tors to de­sign an even tougher “bomb-proof” prod­uct.

“We’re de­vel­op­ing a deep­wa­ter case for iphone and have patented tech­nol­ogy which lets us ma­nip­u­late the screen and the main use for cases for both the iphone and ipad will be for div­ing and ma­rine sci­ence,” Mr Ged­des said.

“Pos­si­ble uses in­clude in mil­i­tary, min­ing and medicine, it will be bombproof pro­tec­tion for the iphone and ipad.”

The Trop­i­cal In­no­va­tion Awards can make an in­no­va­tive idea like the In­depth case a re­al­ity. Ap­pli­ca­tions are open un­til Septem­ber 17. For more in­for­ma­tion visit www.trop­i­calin­no­ca­tion­awards.com

To find out more about an In­depth case visit www.in­depth­cases.com

Photo by MIKE WATT

Kick­ing goals: Mark Ged­des

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