Indepth look at new iphone case
MOSSMAN innovator Mark Geddes and his brother Terry have officially launched an all-weather and waterproof iphone cover.
As underwater video and photographers with Quicksilver for 20 years who went through several iphones each, the brothers decided to design something to protect their phones at work.
“We decided tourism was not as robust as it used to be and thought we’d try diversify our business into another area and that was our aim,” Mark Geddes said.
“To get the case from a concept through to market, it’s been two years exactly.
“It’s been a steep learning curve for us, we’ve had to deal with everyone from designers through to marketing research experts, manufacturers to packaging experts.”
The Indepth case is made out of a polycarbonate inner shell and a rubberised over mould and is waterproof to one metre.
The official launch was last week in conjunction with the launch of Cairns Regional Council’s 2012 Tropical Innovation Awards, recognising the creative innovators in the region.
The innovation awards has cash prizes for six categories - emerging innovation, established innovation, TNQ award for entrants residing in the Far North, youth award, people’s choice award and innovation of the year.
The Indepth case entered last year’s awards which is why they decided to launch their product in conjunction with the awards.
“There were about 100 people there and we had a fantastic response at the launch, we had a lot of interested parties and opportunity for collaborative work with the mining industry,” he said.
“That’s our plan, we’re off to Toowoomba next month to the energy and mining expo to showcase the case there.
“We’re also trying to establish ourselves in the US and UK, that’s our focus for the next six months.”
A $50,000 grant from the State Government has allowed the innovators to design an even tougher “bomb-proof” product.
“We’re developing a deepwater case for iphone and have patented technology which lets us manipulate the screen and the main use for cases for both the iphone and ipad will be for diving and marine science,” Mr Geddes said.
“Possible uses include in military, mining and medicine, it will be bombproof protection for the iphone and ipad.”
The Tropical Innovation Awards can make an innovative idea like the Indepth case a reality. Applications are open until September 17. For more information visit www.tropicalinnocationawards.com
To find out more about an Indepth case visit www.indepthcases.com
Kicking goals: Mark Geddes