Port Douglas to again star as adventure festival venue
PORT Douglas will again play a starring role in the 2013 Cairns Airport Adventure Festival following the success of this year’s events in our backyard.
Hundreds of people lined the streets from Oak Beach to Macrossan Street on Sunday to cheer on the cyclists as they rode up and down towards Cairns as part of the 180km cycle leg of the Ironman, which also included a 3.8km swim and a 42.2km run.
Four Mile Beach was also the focal point on May 27 when hundreds of athletes crossed the finish line in both the Coral Coast Triathlon and Hekili Great Ocean Challenge.
The RRR Mountain Bike Challenge was also expected to finish on Four Mile the same day but had to be postponed until July 8 because of damage to the track caused by record rainfall.
Organiser Tammy Barker said the atmosphere in Port Douglas over all the events had been “incredible”.
“The meeting of the three events on Four Mile beach is a magical recipe,” she said.
“This year we have seen triple the competitor and crowd figures, which only means good things for the area, and for the competition.”
Organisers USM Events confirmed Port Douglas would continue to play a lead role in the future of the highly regarded sporting festival.
“We are locked into the current format for five years, given the overall success of this year’s event, and crowd and participation figures, we will look to extend that commitment to another five years,” Ms Barker said.
An economic impact study conducted by USM Events in the wake of last year’s festival revealed $6.52 million was directly generated in the Cairns area from the event.
An hour-long documentary on the Ironman will be beamed to over 360 million homes worldwide.
“We expect that the economic impact to the local area will be significantly higher this year,” Ms Barker said.
“The feedback from athletes and spectators has been really positive, the only disappointment was the weather, but that’s outside anyone’s control.
“The footage of the event looks breathtaking, particularly the scenes of the Ironman competition headed towards Port Douglas, with blue skies and glistening waters - It is sure to be great for further generating tourism to the area.”