Social media buzz
A FEW weeks ago Latitude Travel Services ran a campaign on Facebook.
The purpose was simple - build fan engagement and increases the fan base while promoting Port Douglas.
I have been a strong believer in the future of all forms of digital media for many years and have tried and tested just about every social media site in the market place.
Social media has given us the opportunity to market to enormous levels of people easily, quickly and cheaply, and the real power of social media is the engagement and virility that is achieved.
Latitude Travel Services is primarily a destination marketing entity which runs blog sites and posts content from anyone who cares to provide interesting information and subtly promote their products.
Social media isn’t about selling, it’s about giving free advice and information, and in turn your “brand fan” will respect your honesty and in the future purchase from you, as well as promote and share your content to all of their friends and fans.
The Facebook promotion was a simple one that involved offering a free holiday in Port Douglas and the campaign was short and sweet.
In only a few days 53,333 people claimed the promotion and achieved a total reach of just under 1.8 million people.
So what does that mean? In short just under 1.8 million unique people came across the promotion for Port Douglas.
They also had 55,689 “people talking about this” - in other words 55,000-plus were either reposting the promotion, liking the promotion or commenting.
It was an unbelievable response. I knew it would be popular, but I had no idea just how popular.
Some interesting statistics came out of it. Obviously the vast majority were Australian, which is no surprise, but Melbourne was nearly double Sydney, then Brisbane.
Latitude Travel Services blogs are available for anyone who wishes to provide content and get a bit of free promotion.
Approximately 40,000 people see our daily blog posts via our direct fan bases of our major Social Media sites.
We really are doing our absolute best to promote the region and would love anyone’s help.