So­cial me­dia buzz

Port Douglas & Mossman Gazette - - FEEDBACK -

A FEW weeks ago Lat­i­tude Travel Ser­vices ran a cam­paign on Face­book.

The pur­pose was sim­ple - build fan en­gage­ment and in­creases the fan base while pro­mot­ing Port Dou­glas.

I have been a strong be­liever in the fu­ture of all forms of dig­i­tal me­dia for many years and have tried and tested just about ev­ery so­cial me­dia site in the mar­ket place.

So­cial me­dia has given us the op­por­tu­nity to mar­ket to enor­mous lev­els of peo­ple eas­ily, quickly and cheaply, and the real power of so­cial me­dia is the en­gage­ment and viril­ity that is achieved.

Lat­i­tude Travel Ser­vices is pri­mar­ily a des­ti­na­tion mar­ket­ing en­tity which runs blog sites and posts con­tent from any­one who cares to pro­vide in­ter­est­ing in­for­ma­tion and sub­tly pro­mote their prod­ucts.

So­cial me­dia isn’t about sell­ing, it’s about giv­ing free ad­vice and in­for­ma­tion, and in turn your “brand fan” will re­spect your hon­esty and in the fu­ture pur­chase from you, as well as pro­mote and share your con­tent to all of their friends and fans.

The Face­book pro­mo­tion was a sim­ple one that in­volved of­fer­ing a free hol­i­day in Port Dou­glas and the cam­paign was short and sweet.

In only a few days 53,333 peo­ple claimed the pro­mo­tion and achieved a to­tal reach of just un­der 1.8 mil­lion peo­ple.

So what does that mean? In short just un­der 1.8 mil­lion unique peo­ple came across the pro­mo­tion for Port Dou­glas.

They also had 55,689 “peo­ple talk­ing about this” - in other words 55,000-plus were ei­ther re­post­ing the pro­mo­tion, lik­ing the pro­mo­tion or com­ment­ing.

It was an un­be­liev­able re­sponse. I knew it would be pop­u­lar, but I had no idea just how pop­u­lar.

Some in­ter­est­ing sta­tis­tics came out of it. Ob­vi­ously the vast ma­jor­ity were Aus­tralian, which is no sur­prise, but Mel­bourne was nearly dou­ble Sydney, then Bris­bane.

Lat­i­tude Travel Ser­vices blogs are avail­able for any­one who wishes to pro­vide con­tent and get a bit of free pro­mo­tion.

Ap­prox­i­mately 40,000 peo­ple see our daily blog posts via our di­rect fan bases of our ma­jor So­cial Me­dia sites.

We re­ally are do­ing our ab­so­lute best to pro­mote the re­gion and would love any­one’s help.

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