Sam Cullen

Manag­ing di­rec­tor of Newsport Pub­lish­ing and is a nom­i­nee for the TPDD Port Dou­glas di­rec­tor’s po­si­tion

Port Douglas & Mossman Gazette - - BUSINESS -

I BE­LIEVE tourism is in an in­no­va­tion era. Tra­di­tional streams and tech­niques are fail­ing to present growth. While it is nec­es­sary to main­tain cer­tain com­mit­ments and good re­la­tions with our tra­di­tional streams, it is im­per­a­tive to now in­vest time and re­sources into the fu­ture of tourism sup­ply. These ar­eas are di­rect cus­tomer data­bases and the emerg­ing Asian travel mar­ket. For years my busi­ness has fo­cused on adopt­ing a main­stream ap­proach to tourism and the de­liv­ery of in­for­ma­tion and ser­vices and I am con­fi­dent I can bring a change in skills re­quired to en­able TPDD to em­brace these nec­es­sary steps. TPDD needs to be­come ad­ven­tur­ous by na­ture it­self and be­gin us­ing its funds to stim­u­late growth. Tourism Aus­tralia and lo­cal busi­nesses are iden­ti­fy­ing new op­por­tu­ni­ties ev­ery month and we need to have ded­i­cated funds avail­able to chase these ini­tia­tives. I will pro­pose a re­view of the cur­rent bud­get and rec­om­mend a sharp shift from tra­di­tional spend­ing to trial and mea­sure these new op­por­tu­ni­ties. I will also be look­ing to en­cour­age bet­ter in­ter­nal think­ing and the har­ness­ing of ideas from the col­lec­tive of pro­fes­sion­als within the re­gion ver­sus re­ly­ing on or out­sourc­ing this to out­side bod­ies. In these times strate­gic and mea­sur­able spend­ing is nec­es­sary. Main­tain­ing the sta­tus quo and hop­ing for growth just isn’t re­spon­si­ble. Cairns Re­gional Coun­cil re­quires more than just com­par­a­tive re­views within its re­gion or even within Queens­land. Port Dou­glas has a re­spon­si­bil­ity not only to North Queens­land but to Aus­tralia to be com­pet­ing on the world stage as an as­pi­ra­tional tourism des­ti­na­tion. My com­mit­ment to Port Dou­glas and Dain­tree Tourism is to work with the other board mem­bers and re­gion’s busi­nesses to do all we can to bet­ter ex­ploit the enor­mous pos­si­bil­i­ties of di­rect con­sumer data­bases and the gi­ant travel ready ex­pat and cor­po­rate Asian mar­ket to en­sure the next 10 years are bet­ter than the past 10.

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