Managing director of Newsport Publishing and is a nominee for the TPDD Port Douglas director’s position
I BELIEVE tourism is in an innovation era. Traditional streams and techniques are failing to present growth. While it is necessary to maintain certain commitments and good relations with our traditional streams, it is imperative to now invest time and resources into the future of tourism supply. These areas are direct customer databases and the emerging Asian travel market. For years my business has focused on adopting a mainstream approach to tourism and the delivery of information and services and I am confident I can bring a change in skills required to enable TPDD to embrace these necessary steps. TPDD needs to become adventurous by nature itself and begin using its funds to stimulate growth. Tourism Australia and local businesses are identifying new opportunities every month and we need to have dedicated funds available to chase these initiatives. I will propose a review of the current budget and recommend a sharp shift from traditional spending to trial and measure these new opportunities. I will also be looking to encourage better internal thinking and the harnessing of ideas from the collective of professionals within the region versus relying on or outsourcing this to outside bodies. In these times strategic and measurable spending is necessary. Maintaining the status quo and hoping for growth just isn’t responsible. Cairns Regional Council requires more than just comparative reviews within its region or even within Queensland. Port Douglas has a responsibility not only to North Queensland but to Australia to be competing on the world stage as an aspirational tourism destination. My commitment to Port Douglas and Daintree Tourism is to work with the other board members and region’s businesses to do all we can to better exploit the enormous possibilities of direct consumer databases and the giant travel ready expat and corporate Asian market to ensure the next 10 years are better than the past 10.