Greg Er­win

Gen­eral man­ager of the Moss­man Gorge Cen­tre and is a nom­i­nee for the TPDD Moss­man-Dain­tree di­rec­tor’s po­si­tion

Port Douglas & Mossman Gazette - - BUSINESS -

I UN­DER­STAND how both chal­leng­ing and re­ward­ing the tourism in­dus­try can be in Far North Queens­land. Af­ter a 15-year ca­reer in ho­tels and al­most seven years in this area, I have de­vel­oped a broad range of ex­pe­ri­ence that I would bring to a role on the board of Tourism Port Dou­glas Dain­tree. The des­ti­na­tion has many at­tributes that make it a com­pelling choice as a hol­i­day lo­ca­tion. We do, how­ever, face tough com­pe­ti­tion when it comes to trop­i­cal hol­i­day lo­ca­tions and it’s im­por­tant that we keep our mes­sage fresh along with be­ing mo­ti­vated and cre­ative in our abil­ity to pro­mote this iconic lo­ca­tion. Be­ing blessed with two World Her­itage ar­eas is a unique com­pet­i­tive ad­van­tage. TPDD has done a ter­rific job in com­mu­ni­cat­ing this mes­sage. It is not just what the vis­i­tors come to see that is im­por­tant but also how they can en­gage with it. Pro­mot­ing these ex­pe­ri­ences is an im­por­tant step in a visi­tor’s de­ci­sion-mak­ing process and how they can pic­ture them­selves en­gag­ing in these ar­eas. As a busi­ness op­er­a­tor I un­der­stand how lower visi­tor num­bers to the re­gion has been the sin­gle big­gest chal­lenge for us all. The so­lu­tion is no less chal­leng­ing and re­quires com­mit­ment from the in­dus­try to gain bet­ter mar­ket share in our tra­di­tional mar­kets along with stim­u­lat­ing growth in emerg­ing mar­kets. Do­mes­tic mar­ket­ing should also play a piv­otal role in our mar­ket­ing strate­gies. Spe­cial Events brings in­ter­est and busi­ness to the re­gion. It’s crit­i­cal that TPDD con­tin­ues to play a role in at­tract­ing and strength­en­ing these events. The lu­cra­tive cruise busi­ness is an­other mar­ket that should be nur­tured and max­imised. Mem­ber­ship-based or­gan­i­sa­tions re­quire the com­mit­ment and work of its mem­bers to make it a suc­cess. I am will­ing to do­nate time and lead­er­ship to­wards pro­mot­ing the des­ti­na­tion and build­ing on the hard work that has been done to date. I am con­fi­dent that with a back­ground in both at­trac­tions and ho­tels that I can ap­proach a role on the board of TPDD with a broad un­der­stand­ing of the chal­lenges and op­por­tu­ni­ties that we face to­gether.

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