Visi­tor Snap­shot

Port Douglas & Mossman Gazette - - BUSINESS -

This year held in­ter­est­ing re­sults in the visi­tor sur­veys con­ducted by Tourism Re­search Aus­tralia. Over­all visi­tor num­bers were up 9 per cent on 2011, which in­cluded a 19 per cent in­crease in the do­mes­tic mar­ket, how­ever the in­ter­na­tional mar­ket dropped 15 per cent. Visi­tor nights have taken a sim­i­lar trend and over­all were up 8 per cent, with do­mes­tic visi­tor nights up 21 per cent, how­ever in­ter­na­tional visi­tor nights were down 22 per cent. Av­er­age length of stay in Port Dou­glas was 5.2 nights in the do­mes­tic mar­ket and five nights in the in­ter­na­tional mar­ket. This com­pares well against the over­all Trop­i­cal North Queens­land av­er­age length of stay, with 5.1 nights in the do­mes­tic mar­ket and 8.8 in the in­ter­na­tional mar­ket.

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