Fo­cus on key mar­ket

Port Douglas & Mossman Gazette - - BUSINESS -

SEV­ERAL key speak­ers from the world spoke at the 2012 Global Eco Asia Pa­cific Con­fer­ence this week, in­clud­ing the Eco­tourism Aus­tralia chief ex­ec­u­tive of­fi­cer Kym Cheatham, who spoke about tourism need­ing to fo­cus on the top end of tourism. Ms Cheatham said for a more prof­itable in­dus­try there was a need to at­tract high-value vis­i­tors over a pur­suit for growth in visi­tor num­bers, how­ever, in the au­di­ence was Dain­tree Dis­cov­ery owner Ron Bir­kett who said the tourism in­dus­try is not as “to­tal­i­tar­ian” as the sug­ges­tion. “I think qual­ity over quan­tity is im­por­tant but I don’t think that ei­ther cat­e­gory should be ig­nored,” he said. “I think what the top end of the mar­ket will do of course is sup­port an in­dus­try and an area, so the bot­tom end of the mar­ket can be ful­filled, one is sup­port­ing the other in a sense and I don’t think we should ig­nore any of them. “The most im­por­tant peo­ple we have to­day for eco­tourism and sus­tain­abil­ity are kids, be­cause if kids un­der­stand it to­day, then to­mor­row there will be bet­ter eco­tourism - kids are very im­por­tant and they’re not what you call the top end.”

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