Sher­a­ton rep­re­sents re­gion in Las Ve­gas

Port Douglas & Mossman Gazette - - BUSINESS -

THE Sher­a­ton Mi­rage flew the flag for the re­gion at the US’s largest meet­ings in­dus­try trade show last week. Di­rec­tor of sales and mar­ket­ing Elena Fra­gasso rep­re­sented Sher­a­ton Mi­rage and Port Dou­glas at the IMEX Amer­ica ex­hi­bi­tion in Las Ve­gas. Ms Fra­gasso was among the 2000-plus ex­hibit­ing com­pa­nies to show­case their des­ti­na­tion, venues, prod­ucts and ser­vices to 2400 buy­ers from North Amer­ica and 43 other global mar­kets at the three-day trade show. “This is the sec­ond year the ex­hi­bi­tion has been held in the US, and it was a huge suc­cess. It at­tracts over 2000 buy­ers and all key per­for­mance mea­sures were up on last year’s show,” Elena said “The event re­ally showed the US is bounc­ing back from an eco­nomic per­spec­tive, which ob­vi­ously has a great im­pact on Aus­tralian tourism. “Aus­tralia is a one of the top des­ti­na­tions for the US mar­ket, and a re­ally as­pi­ra­tional des­ti­na­tion for the US mar­ket.” The in­cen­tive travel show is a key mar­ket­ing tool as the meet­ings and in­cen­tive event to com­bines at­ten­dance by a ma­jor out­bound mar­ket with hosted in­ter­na­tional buy­ers. Elena feels that the suc­cess­ful event could be utilised fur­ther to mar­ket the Port Dou­glas re­gion to key buy­ers.

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