CHINESE INFLUX CAN BE SEEN AROUND THE REGION
THE Chinese New Year is upon us and the increase in visitors from what is Australia’s quickest growing market, can be seen around the region.
While many are group day visitors, an overflow from Cairns, Port Douglas is becoming popular with the FIT (free independent traveler) from the Chinese market. While mainland China tends to mostly a group market, the FIT market is often Chinese families who are accompanied by a relative who lives in Australia. We are also experiencing English speaking Chinese visitors from Hong Kong and Singapore. We estimate that there will be about 400 to 500 Chinese staying in Port Douglas over the New Year period. With the China Southern Airlines announcing continued flights for the rest of the year we can expect to see this market grow.
In other news we are currently running a domestic online campaign to” Win a holiday of your choice” incorporating Facebook and an extensive data base.
On the weekend of March 1 we will be hosting our pre Carnivale media familiarisation. This is a high profile group including Qantas Inflight, New Idea and the Sunday papers Escape. Recently we have hosted journalists from India, Austria, Australia and the UK.
Hosting journalists gives the region great exposure and is one of the best value for money marketing activities TPDD undertakes.
We continue to work with the cruise market and it looks like 2014 will be the biggest year yet for cruise ships with 35 already scheduled to visit. While only in town for one day, the impression that this great destination leaves provides a great marketing opportunity for repeat visitation.
2013 is shaping up to be an even better year than 2012 with reports of bookings for the season already looking better than last year.