CHI­NESE IN­FLUX CAN BE SEEN AROUND THE RE­GION

Port Douglas & Mossman Gazette - - FRONT PAGE - YOURS IN TOURISM DOUG RYAN EO

THE Chi­nese New Year is upon us and the in­crease in vis­i­tors from what is Aus­tralia’s quick­est grow­ing mar­ket, can be seen around the re­gion.

While many are group day vis­i­tors, an over­flow from Cairns, Port Dou­glas is be­com­ing pop­u­lar with the FIT (free in­de­pen­dent trav­eler) from the Chi­nese mar­ket. While main­land China tends to mostly a group mar­ket, the FIT mar­ket is of­ten Chi­nese fam­i­lies who are ac­com­pa­nied by a rel­a­tive who lives in Aus­tralia. We are also ex­pe­ri­enc­ing English speak­ing Chi­nese vis­i­tors from Hong Kong and Sin­ga­pore. We es­ti­mate that there will be about 400 to 500 Chi­nese stay­ing in Port Dou­glas over the New Year pe­riod. With the China South­ern Air­lines an­nounc­ing con­tin­ued flights for the rest of the year we can ex­pect to see this mar­ket grow.

In other news we are cur­rently run­ning a domestic on­line cam­paign to” Win a hol­i­day of your choice” in­cor­po­rat­ing Face­book and an ex­ten­sive data base.

On the week­end of March 1 we will be host­ing our pre Car­ni­vale me­dia fa­mil­iari­sa­tion. This is a high pro­file group in­clud­ing Qan­tas In­flight, New Idea and the Sun­day pa­pers Es­cape. Re­cently we have hosted jour­nal­ists from In­dia, Aus­tria, Aus­tralia and the UK.

Host­ing jour­nal­ists gives the re­gion great ex­po­sure and is one of the best value for money mar­ket­ing ac­tiv­i­ties TPDD un­der­takes.

We con­tinue to work with the cruise mar­ket and it looks like 2014 will be the big­gest year yet for cruise ships with 35 al­ready sched­uled to visit. While only in town for one day, the im­pres­sion that this great des­ti­na­tion leaves pro­vides a great mar­ket­ing op­por­tu­nity for re­peat visi­ta­tion.

2013 is shap­ing up to be an even bet­ter year than 2012 with re­ports of book­ings for the sea­son al­ready look­ing bet­ter than last year.

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