In­ter­na­tional tourism gets a nice boost

Port Douglas & Mossman Gazette - - BUSINESS - An­gelique Pat­ter­son

THERE has been an in­crease in in­ter­na­tional tourists vis­it­ing Trop­i­cal North Queens­land and the flow-on ef­fects have been felt across the Dou­glas re­gion.

Tourism Queens­land has re­leased its In­ter­na­tional Tourism Snap­shot for the year end­ing De­cem­ber 2012 and although the UK mar­ket is down 3 per cent, all other mar­kets which tra­di­tion­ally visit Dou­glas are up.

Tourism Port Dou­glas and Dain­tree ex­ec­u­tive of­fi­cer Doug Ryan said the fig­ures cor­re­late with their pre­dic­tions of a re­bound in the mar­ket.

‘‘ The US mar­ket has re­bounded, North Amer­ica is up 12 per cent which is great con­sid­er­ing we’re their favourite des­ti­na­tion,’’ he said.

‘‘New Zealand is up 4 per cent, Europe is up 1 per cent and although UK is down the num­bers are strong com­pared to other des­ti­na­tions - Gold Coast is down 15 per cent.

‘‘All of our strong mar­kets, pre­dom­i­nantly the west­ern mar­kets, are re­bound­ing and show­ing an in­creased in­ter­est in our re­gion.’’

Although the re­sults are for all of Trop­i­cal North Queens­land, Mr Ryan said there has been a flow-on ef­fect within Dou­glas in­di­cat­ing there has been a re­bound in visi­ta­tion.

‘‘There’s signs of a great turn­around,’’ he said.

‘‘While the UK is run­ning flat, speak­ing with whole­salers and the in­dus­try over there, in­ter­est really is mount­ing back up again.

‘‘Af­ter the success of the Best Job in the World cam­paign, Tourism Aus­tralia has started the ‘Best Jobs in the World’ in each state.

It’s driv­ing the youth mar­ket with work­ing visas, which of course is our work­force dur­ing peak sea­son and ex­tremely im­por­tant to us.

‘‘In the first 24 hours it was launched in Lon­don they had 27,000 in­ter­ests and that was just the UK, they are launch­ing it in coun­tries all over the world.’’

The Chi­nese mar­ket is also up 46 per cent as a di­rect re­sult of di­rect flights and Mr Ryan said there has been a strong flow-on ef­fect to the re­gion.

‘‘Di­rect flights make a huge dif­fer­ence and re­in­forces how im­por­tant flights and the air­port are to our des­ti­na­tion,’’ he said.

‘‘The fu­ture is look­ing really good, we pre­dicted it last year, we saw the change and ex­pect con­tin­ued growth and in­vest­ment in the re­gion to be really strong in the next five years.’’

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.