Customer relations remains top priority
IMPROVING consumer relationships and customer service has been a priority for the real estate industry as it continued to weather the property market downturn last year. Real Estate Institute of Queensland CEO Anton Kardash revealed that hard work had helped agents through a difficult period. Mr Kardash released the results of an industry survey that showed agents considered main- taining a high reputation as an important issue. ‘‘What we saw was a real focus on customer service,’’ Mr Kardash said. ‘‘A real focus on follow- up, connecting with people... establishing a per- sonal and agency reputation.’’
Among difficulties the industry faced, 41 per cent of principals said overall conditions were a major challenge. ‘‘There was an acknowledgement that there had been some improvement, but there’s still a very slow market,’’ Mr Kardash said. Vendor expectations were still not in line with the current state of the market.