Daytrippers on increase
THERE was a 47 per cent increase in day trip visitors to Tropical North Queensland, according to a snapshot of domestic visitation from last year.
The question now is how to get the day trip visitors to stay overnight or longer in the region.
The snashop released by Tourism and Events Queensland showed overall only a 1 per cent growth in visitors to the region, with a decrease in major European markets and an increase in the Asian markets.
Out of the figures, the highest change was the day trip visitors, indicating an increase in intrastate holidaying.
Tourism Port Douglas and Daintree chairman Gordon Wellham said the increase can be attributed to the collaborative initiative, Drive North Queensland.
‘‘There has been a lot of effort put into Drive North, a collaborative effort from local tourism organisations from Mission Beach, Kuranda, Cooktown and ourselves all working together,’’ he said.
‘‘We have come together to get people into the region, show the delights of each sub-area and increasing the whole holiday as a result.’’
Mr Wellham said the next step in getting the day trip visitors to stay in the region is highlighting and advertising the attractions of the region.
‘‘Advertising could point out what they might not know about the region and encourage them to stay another night or two, or next time instead of driving up they might fly in and stay the week and use us as their main destination and not a transit point,’’ he said.