Daytrip­pers on in­crease

Port Douglas & Mossman Gazette - - FRONT PAGE -

THERE was a 47 per cent in­crease in day trip vis­i­tors to Trop­i­cal North Queens­land, ac­cord­ing to a snap­shot of do­mes­tic visi­ta­tion from last year.

The ques­tion now is how to get the day trip vis­i­tors to stay overnight or longer in the re­gion.

The snashop re­leased by Tourism and Events Queens­land showed over­all only a 1 per cent growth in vis­i­tors to the re­gion, with a de­crease in ma­jor Euro­pean mar­kets and an in­crease in the Asian mar­kets.

Out of the fig­ures, the high­est change was the day trip vis­i­tors, in­di­cat­ing an in­crease in in­trastate hol­i­day­ing.

Tourism Port Dou­glas and Dain­tree chair­man Gor­don Well­ham said the in­crease can be at­trib­uted to the col­lab­o­ra­tive ini­tia­tive, Drive North Queens­land.

‘‘There has been a lot of ef­fort put into Drive North, a col­lab­o­ra­tive ef­fort from lo­cal tourism or­gan­i­sa­tions from Mis­sion Beach, Ku­randa, Cook­town and our­selves all work­ing to­gether,’’ he said.

‘‘We have come to­gether to get peo­ple into the re­gion, show the de­lights of each sub-area and in­creas­ing the whole hol­i­day as a re­sult.’’

Mr Well­ham said the next step in get­ting the day trip vis­i­tors to stay in the re­gion is high­light­ing and ad­ver­tis­ing the at­trac­tions of the re­gion.

‘‘Ad­ver­tis­ing could point out what they might not know about the re­gion and en­cour­age them to stay an­other night or two, or next time in­stead of driv­ing up they might fly in and stay the week and use us as their main des­ti­na­tion and not a tran­sit point,’’ he said.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.