Local businesses out in force at premier tourism show
A LARGE contingent of local businesses travelled to Sydney last week to attend Australia’s premier tourism trade event, the Australian Tourism Exchange.
The ATE is the largest international travel trade show of its kind in the southern hemisphere and more than 20 operators from the Douglas region made the effort to promote the region.
Organised by Tourism Australia, the business-to-business event provides a forum for Australian tourism businesses to showcase their products, meet overseas contacts and negotiate business deals.
More than 700 international buyers from 40 different countries meet with Australian tourism operators in up to 100,000 business appointments and provides the international travel trade with the opportunity to experience Australia first hand.
Tourism Port Douglas and Daintree executive officer Doug Ryan said it was a busy couple of days of networking and appointments.
‘‘With around 22 operators and 30 staff our region had one of the biggest sub-regional presences at ATE 2013,’’ he said.
‘‘And with ATE in Cairns next year it is sure to have bumper attendance from the Douglas region.’’
With ATE announced to be in Cairns next year, the whole Far North region will be visited by more than 700 international buyers.
Sheryn Blundstone from the Peninsula Boutique Hotel said it was a wonderful experience.
‘‘It was a fabulous event and the first time in about seven years that the ATE have combined the east and west modules, giving everyone the opportunity to get together with the Asian markets,’’ she said.
‘‘We had the opportunity to touch base with wonderful contacts that we already have a good rapport with and also to identify my target markets.’’
Other local businesses who attended ATE included Poseidon/ Sailaway and the Sheraton Mirage.