A SIMPLE photo taken from a wetedge pool overlooking the ocean in Port Douglas has highlighted the power of social media in promoting the destination.
Showmedia owner and Port Douglas resident Stephen Nutt posted the picture on Tourism Australia’s Facebook page recently which was ranked as one of the top 10 images with more than 57,000 ‘‘likes’’.
Mr Nutt said the exposure from the picture has helped to promote Port Douglas as a destination and is a good example of how wide an audience people can reach if businesses utilise Facebook properly.
‘‘Tourism Australia has 4.2 million fans, they’re the most successful tourism corporate in the world for social media and leaders in social media marketing in the tourism and travel industry,’’ he said.
‘‘Posting the picture onto their page, I am starting to see all of these people suddenly like my page in the hundreds, coming from all over the world.’’
Mr Nutt said if used properly, social media can be very beneficial to highlighting a region, or product.
‘‘Social media and digital market- ing is underestimated by businesses in this town, the power of it,’’ he said.
‘‘What I do for some of my clients is set up a social media campaign that could be via Facebook, Twitter or Instagram, they are the top three at the moment but Pinterest is growing in popularity.
‘‘If people have a presence in the top three at least then your content can be shared across all three social media platforms by posting it once, it’s not a big time consumer.’’
TOP SHOT: the image of Port Douglas which is one of the most popular on Tourism Australia’s website