Pow­er­ful me­dia

Port Douglas & Mossman Gazette - - FRONT PAGE - Angelique Pat­ter­son

A SIM­PLE photo taken from a wet­edge pool over­look­ing the ocean in Port Dou­glas has high­lighted the power of so­cial me­dia in pro­mot­ing the des­ti­na­tion.

Show­me­dia owner and Port Dou­glas res­i­dent Stephen Nutt posted the pic­ture on Tourism Aus­tralia’s Face­book page re­cently which was ranked as one of the top 10 im­ages with more than 57,000 ‘‘likes’’.

Mr Nutt said the ex­po­sure from the pic­ture has helped to pro­mote Port Dou­glas as a des­ti­na­tion and is a good ex­am­ple of how wide an au­di­ence peo­ple can reach if busi­nesses utilise Face­book prop­erly.

‘‘Tourism Aus­tralia has 4.2 mil­lion fans, they’re the most suc­cess­ful tourism cor­po­rate in the world for so­cial me­dia and lead­ers in so­cial me­dia mar­ket­ing in the tourism and travel in­dus­try,’’ he said.

‘‘Post­ing the pic­ture onto their page, I am start­ing to see all of th­ese peo­ple sud­denly like my page in the hun­dreds, com­ing from all over the world.’’

Mr Nutt said if used prop­erly, so­cial me­dia can be very ben­e­fi­cial to high­light­ing a re­gion, or prod­uct.

‘‘So­cial me­dia and dig­i­tal mar­ket- ing is un­der­es­ti­mated by busi­nesses in this town, the power of it,’’ he said.

‘‘What I do for some of my clients is set up a so­cial me­dia cam­paign that could be via Face­book, Twit­ter or In­sta­gram, they are the top three at the mo­ment but Pin­ter­est is grow­ing in pop­u­lar­ity.

‘‘If peo­ple have a pres­ence in the top three at least then your con­tent can be shared across all three so­cial me­dia plat­forms by post­ing it once, it’s not a big time con­sumer.’’


TOP SHOT: the im­age of Port Dou­glas which is one of the most pop­u­lar on Tourism Aus­tralia’s web­site

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