Get it right to profit in prop­erty

Port Douglas & Mossman Gazette - - FRONT PAGE -

RE­DUCE the stress - and get the right price - when sell­ing your big­gest as­set.

Sell­ing your home can be dif­fi­cult and the costs of mak­ing a mis­take are high.

Get the right agent. When work­ing out who you might want to in­ter­view, choose agents who have a track record and are known for sell­ing sim­i­lar homes.

Once you have three or four on your list, try to at­tend their open for in­spec­tions to see them in ac­tion.

Ask their opin­ion about your home and its value, what sales method they would use, their knowl­edge of the mar­ket and area and what they think is wrong with your home.

Then ask how they would over­come this when sell­ing the prop­erty. Find out what your home is worth. What your home is worth may not be what you want to sell for.

Properties that sell for more than their mar­ket value are rare. Re­mem­ber val­u­a­tion is an art, not a science. Look at homes for sale near you - are they worth more or less than yours? Are they nicer or uglier than yours? Be hon­est.

It is a tricky process but do get a rough idea be­fore the agents come in.

And when a fig­ure is sug­gested, ask why and how it was cal­cu­lated.

You can’t sell a se­cret. Ev­ery buyer pos­si­ble needs to know that your home is on the mar­ket and you need to reach the broad­est num­ber of pos­si­ble buy­ers.

Choose the print and on­line op­tions most buy­ers are at­tracted to and that have proven track records. Know and test your mo­ti­va­tion. Ex­cept for real boom times, which are not that of­ten, it is sell­ers who stand in the way of a sale, not the prop­erty.

If you are not ad­e­quately mo­ti­vated, you won’t put ef­fort into the pre­sen­ta­tion, will skimp on the mar­ket­ing and your price ex­pec­ta­tions will lead to ei­ther no sale or a long time on the mar­ket.

Mo­ti­vated sell­ers get the job done. They look at what is go­ing on around them.

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