Adaptability is key to success
ADAPTABILITY and exclusivity are the keys for tour operators wanting to get a bigger slice of the cruise passenger market.
That’s the message operators will be given at a seminar in Port Douglas next month as the region revises its shore excursion programs for the dozens of cruise ships which visit the region each year.
Tourism Tropical North Queensland sales and marketing director Brian Hennessy said flexibility was critical.
‘‘Sometimes a ship might be late or have to leave early. Operators need to be able to be react quickly if a ship is late or has to depart earlier than scheduled,’’ he said.
‘‘Passengers are here for very short periods and the operators have to be very flexible.’’
Mr Hennessy said tailoring a tour program exclusively for a ship would reap rewards, as would extending the products beyond the usual reef, rainforest, Skyrail, Port Douglas, Daintree and Tableland trips.
Mr Hennessy said the mobility of passengers, the different commission levels of cruise companies and health and safety issues had to be taken into account.
‘‘Health and safety has got a greater emphasis by cruise companies, certainly a greater adherence to documentation and so on,’’ he said.
‘‘Risk assessments are ultimately higher on the list by American cruise companies.’’
Mr Hennessy said a more comprehensive shore excursion program would allow more operators to be involved.
Tourism operators are being invited to meet Denise Brown and Julie O’Brien from TEQ in Cairns and Port Douglas on June 3-4. Contact email@example.com.