Adapt­abil­ity is key to suc­cess

Port Douglas & Mossman Gazette - - FRONT PAGE - Nick Dal­ton

ADAPT­ABIL­ITY and ex­clu­siv­ity are the keys for tour op­er­a­tors want­ing to get a big­ger slice of the cruise pas­sen­ger mar­ket.

That’s the mes­sage op­er­a­tors will be given at a sem­i­nar in Port Dou­glas next month as the re­gion re­vises its shore ex­cur­sion pro­grams for the dozens of cruise ships which visit the re­gion each year.

Tourism Trop­i­cal North Queens­land sales and mar­ket­ing di­rec­tor Brian Hen­nessy said flex­i­bil­ity was crit­i­cal.

‘‘Some­times a ship might be late or have to leave early. Op­er­a­tors need to be able to be re­act quickly if a ship is late or has to de­part ear­lier than sched­uled,’’ he said.

‘‘Pas­sen­gers are here for very short pe­ri­ods and the op­er­a­tors have to be very flex­i­ble.’’

Mr Hen­nessy said tai­lor­ing a tour pro­gram ex­clu­sively for a ship would reap re­wards, as would ex­tend­ing the prod­ucts be­yond the usual reef, rain­for­est, Skyrail, Port Dou­glas, Dain­tree and Table­land trips.

Mr Hen­nessy said the mo­bil­ity of pas­sen­gers, the dif­fer­ent com­mis­sion lev­els of cruise com­pa­nies and health and safety is­sues had to be taken into ac­count.

‘‘Health and safety has got a greater em­pha­sis by cruise com­pa­nies, cer­tainly a greater ad­her­ence to doc­u­men­ta­tion and so on,’’ he said.

‘‘Risk as­sess­ments are ul­ti­mately higher on the list by Amer­i­can cruise com­pa­nies.’’

Mr Hen­nessy said a more com­pre­hen­sive shore ex­cur­sion pro­gram would al­low more op­er­a­tors to be in­volved.

Tourism op­er­a­tors are be­ing in­vited to meet Denise Brown and Julie O’Brien from TEQ in Cairns and Port Dou­glas on June 3-4. Con­tact julie.obrien@tq.com.au.

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