Total visitors - Average length of stay - Expenditure - China Market Insights4
.1 per cent 261,000 up 27 per cent
16.1 nights up
$468 million up 22 per cent For the year-ending December 2012, there was a record 589,000 visitors to Australia from China, an increase of 16 per cent compared to 2011. Growth was driven by a strong Leisure segment, consisting of Holiday and Visiting Friends and Relatives visitors. Holiday visitors increased 26 per cent and accounted for 50 per cent of total arrivals. Double-digit visitor growth was also seen during the traditionally lower travel periods of September and November. Spend by Chinese visitors in Australia surpassed A$3 billion for the yearending September 2012 with Leisure visitors delivering strong growth in expenditure.
NSW had the largest share of Chinese visitors, followed by Victoria and then Queensland
China now makes up 13 per cent of all international visitors to Queensland
44 per cent of all Chinese visitors to Australia visited Queensland