CHINA

To­tal vis­i­tors - Aver­age length of stay - Ex­pen­di­ture - China Mar­ket In­sights4

Port Douglas & Mossman Gazette - - FRONT PAGE -

.1 per cent 261,000 up 27 per cent

16.1 nights up

$468 mil­lion up 22 per cent For the year-end­ing De­cem­ber 2012, there was a record 589,000 vis­i­tors to Aus­tralia from China, an in­crease of 16 per cent com­pared to 2011. Growth was driven by a strong Leisure seg­ment, con­sist­ing of Hol­i­day and Vis­it­ing Friends and Rel­a­tives vis­i­tors. Hol­i­day vis­i­tors in­creased 26 per cent and ac­counted for 50 per cent of to­tal ar­rivals. Dou­ble-digit vis­i­tor growth was also seen dur­ing the tra­di­tion­ally lower travel pe­ri­ods of Septem­ber and Novem­ber. Spend by Chi­nese vis­i­tors in Aus­tralia sur­passed A$3 bil­lion for the yearend­ing Septem­ber 2012 with Leisure vis­i­tors de­liv­er­ing strong growth in ex­pen­di­ture.

NSW had the largest share of Chi­nese vis­i­tors, fol­lowed by Vic­to­ria and then Queens­land

China now makes up 13 per cent of all in­ter­na­tional vis­i­tors to Queens­land

44 per cent of all Chi­nese vis­i­tors to Aus­tralia vis­ited Queens­land

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