Total visitors - Average length of stay - Expenditure - Japan Market Insights
1.9 per cent 177,000 up 7 per cent
16.4 nights up
$321 million up 4 per cent Visitor numbers from Japan to Australia showed encouraging signs of growth for the year. Holiday visitors were up 7 per cent and remained the largest segment, accounting for almost 68 per cent of total visitor arrivals. However, total visitor numbers are still 11 per cent below the 2010 levels, prior to the natural disasters of 2011. Signs of recovery are also evident in visitor spend, length of stay. For the year-ending September 2012, expenditure in Australia by Japanese visitors grew strongly, driven by Holiday arrivals.
Queensland had the largest increase in Japanese visitors compared to other states
56 per cent of Japanese are on their first visit and 43 per cent use a packaged holiday
Japanese visitors make up 9 per cent of international visitors to Queensland
55 per cent of all Japanese visitors to the country visit Queensland