SCAN­DI­NAVIA

To­tal vis­i­tors - Aver­age length of stay - Ex­pen­di­ture - Scan­di­na­vian Mar­ket In­sights

Port Douglas & Mossman Gazette - - FRONT PAGE -

1.8 per cent 35,000 down 5 per cent

27 nights up

$80 mil­lion no change Eu­ro­peans took more trips in 2012 than in 2011. The num­ber of out­bound trips rose 2 per cent to 421 mil­lion, fol­low­ing a 3 per cent in­crease in 2011. While the num­ber of overnight stays re­mained sta­ble at 3.5 bil­lion nights, out­bound travel ex­pen­di­tures rose 2 per cent to 353 bil­lion Euro. Travel to the Amer­i­cas in­creased 2 per cent, how­ever the largest in­crease was to the Asia Pa­cific re­gion with 8 per cent. Rus­sia was Europe’s big­gest mover with a 12 per cent rise in out­bound travel due to the strong econ­omy and in­creas­ing af­flu­ence. Strong cur­ren­cies helped Switzer­land and Nor­way gain ex­tra travel value.

57 per cent are first time vis­i­tors Queens­land

42 per cent of Scan­di­na­vian vis­i­tors come to Queens­land

Re­gions in Qld most vis­ited by Scan­di­na­vian vis­i­tors are Bris­bane, TNQ and the Gold Coast

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