Accommodation market growth
GROWING international and domestic markets and good weather have all contributed to a strong growth in the accommodation market in the Douglas region.
Data released by Tourism and Events Queensland shows that Tropical North Queensland had a 10 per cent growth in yield, more than double the national average.
There has been a steady increase in room nights occupied and also a steady increase in the room rate, which has resulted in the growth.
Tourism Port Douglas and Daintree executive officer Douglas Ryan said 2012 saw an increase in our international market and also a 16 per cent increase in domestic travellers.
‘‘The 10 per cent growth is a great indicator that things have turned up a bit, people are travelling and with the Australian dollar dropping, we are getting a lot more out of the US market,’’ he said.
‘‘The international market as a whole looks like there’s an insurgence into the region, the UK is holding up but we do get majority share of the UK traffic in Port Douglas and the Netherlands, French and Italian are all up.
‘‘The Douglas region is doing better generally than all of Queensland, some places are really struggling such as the Whitsundays.’’
Lazy Lizard Motel manager Jim Ewan said they have seen steady growth with an increase in forward bookings.
‘‘Last year was definitely an improvement on the year before and this year started off okay as well, the bookings seem to keep rolling in,’’ he said.
‘‘The weather has been kind to us over the wet season and it’s probably brought a few more in and people in some countries seem to be travelling - Europeans mainly, Americans and Canadians.’’
Peppers Beach Club Port Douglas general manager Jeremy Nordkamp said they also have strong forward bookings for the next six months.
‘‘The forward bookings are looking spectacular, June to October we are forecasting well ahead of last year,’’ he said.
‘‘ Our property has shown year- on- year growth and we’ve had a better last couple of months, the very dry Wet has obviously helped as well as being wet down south.’’
Mr Nordkamp said their major market is still domestic with a lot of visitors coming from Melbourne.
‘‘Our stronger market for Peppers is coming out of Victoria, we’re seeing some international groups come through, through cruise liners, but it’s more domestic travel,’’ he said.