Time­share hol­i­day-do­ers

Port Douglas & Mossman Gazette - - FRONT PAGE - Shane Nichols

RE­SEARCH by Wyn­ham Va­ca­tion Re­sorts, which runs the Ra­mada Re­sort Port Dou­glas, sug­gests that peo­ple who par­tic­i­pate in time­share own­er­ship of hol­i­day units are more likely to take hol­i­days than peo­ple who aren’t in­volved.

And re­sorts that in­clude time­share properties re­port higher than aver­age oc­cu­pan­cies.

There are four re­sorts in Port in­clud­ing Ra­mada, Vil­lage Re­sort, and Va­ca­tion Vil­lage.

‘‘The great thing about time­share is that no mat­ter what is hap­pen­ing with the econ­omy, if you have pre-paid for some­thing, there is more like­li­hood you are go­ing to use it,’’ said Barry Robin­son, CEO and man­ag­ing di­rec­tor of Aus­tralian- based time­share com­pany Wyn­d­ham Va­ca­tion Re­sorts Asia Pa­cific.

He said this at­ti­tude helped Aus­tralian time­share re­sorts achieve a 90.4 per cent oc­cu­pancy in 2012, com­pared to all ho­tels and re­sorts who had aver­age oc­cu­pan­cies of 70.9 per cent, ac­cord­ing to the Eco­nomic Con­tri­bu­tion of Aus­tralian Time share and Hol­i­day Own­er­ship In­dus­try 2012 re­port by Aus­tralian Time­share Hol­i­day Own­er­ship Coun­cil (ATHOC).

That is be­cause pre- pay­ing time­share own­ers feel they have more money in their wal­lets be­cause they won’t get a huge ho­tel bill at the end of their hol­i­day. That feel­ing of wealth, not felt in the gen­eral econ­omy in years, has en­cour­aged spend­ing of $211.6 mil­lion by time­share own­ers and their guests while hol­i­day­ing us­ing time­share in Aus­tralia in 2012. This equates to an aver­age ex­pen­di­ture of $1,954 per travel party per trip.

Ac­cord­ing to ATHOC, this rep­re­sented an in­crease in to­tal guest/owner ex­pen­di­ture while hol­i­day­ing us­ing time­share of 11 per cent com­pared to 2009. By com­par­i­son, to­tal tourist ex­pen­di­ture in Aus­tralia in­creased by just 1 per cent be­tween 2008-09 and 2011-12, from $94.4 bil­lion to $95.4 bil­lion.

Barry Robin­son said: ‘‘Time­share properties help when the econ­omy is weak and pro­vides a boost when the econ­omy is strong as they main­tain high an­nu­alised oc­cu­pan­cies.

Time­share has evolved from the tra­di­tional model of peo­ple own­ing a weekly share in one apart­ment.

Th­ese days, time­share own­ers (also known as va­ca­tion own­ers) can ac­cess mul­ti­ple re­sorts, ac­com­mo­da­tion types and ex­pe­ri­ences.

The Gold Coast is the epicentre of the Aus­tralian time­share in­dus­try, with an es­ti­mated 1754 peo­ple ei­ther di­rectly or in­di­rectly em­ployed by the time­share in­dus­try..


Ra­mada Re­sort is one of three re­sorts in Port Dou­glas that in­clude time­share

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