RESEARCH by Wynham Vacation Resorts, which runs the Ramada Resort Port Douglas, suggests that people who participate in timeshare ownership of holiday units are more likely to take holidays than people who aren’t involved.
And resorts that include timeshare properties report higher than average occupancies.
There are four resorts in Port including Ramada, Village Resort, and Vacation Village.
‘‘The great thing about timeshare is that no matter what is happening with the economy, if you have pre-paid for something, there is more likelihood you are going to use it,’’ said Barry Robinson, CEO and managing director of Australian- based timeshare company Wyndham Vacation Resorts Asia Pacific.
He said this attitude helped Australian timeshare resorts achieve a 90.4 per cent occupancy in 2012, compared to all hotels and resorts who had average occupancies of 70.9 per cent, according to the Economic Contribution of Australian Time share and Holiday Ownership Industry 2012 report by Australian Timeshare Holiday Ownership Council (ATHOC).
That is because pre- paying timeshare owners feel they have more money in their wallets because they won’t get a huge hotel bill at the end of their holiday. That feeling of wealth, not felt in the general economy in years, has encouraged spending of $211.6 million by timeshare owners and their guests while holidaying using timeshare in Australia in 2012. This equates to an average expenditure of $1,954 per travel party per trip.
According to ATHOC, this represented an increase in total guest/owner expenditure while holidaying using timeshare of 11 per cent compared to 2009. By comparison, total tourist expenditure in Australia increased by just 1 per cent between 2008-09 and 2011-12, from $94.4 billion to $95.4 billion.
Barry Robinson said: ‘‘Timeshare properties help when the economy is weak and provides a boost when the economy is strong as they maintain high annualised occupancies.
Timeshare has evolved from the traditional model of people owning a weekly share in one apartment.
These days, timeshare owners (also known as vacation owners) can access multiple resorts, accommodation types and experiences.
The Gold Coast is the epicentre of the Australian timeshare industry, with an estimated 1754 people either directly or indirectly employed by the timeshare industry..
Ramada Resort is one of three resorts in Port Douglas that include timeshare