Tourism a ‘su­per’ sec­tor

Port Douglas & Mossman Gazette - - FRONT PAGE -

TOURISM’S sig­nif­i­cant con­tri­bu­tion to the Aus­tralian econ­omy has been recog­nised in a re­port into the growth op­por­tu­ni­ties over the next 20 years pro­vided by the next phase of Asia’s eco­nomic boom. The re­port, re­leased by Deloitte Ac­cess Eco­nom­ics, high­lights tourism as one of five su­per sec­tors which will be of great­est ben­e­fit from Asian growth, and mak­ing the most of th­ese sec­tors can de­liver a $250 bil­lion boost to the Aus­tralian econ­omy.

‘‘This re­port tells us what the tourism in­dus­try has known for a long time - the tourism econ­omy is a huge con­trib­u­tor and has the po­ten­tial to grow even fur­ther,’’ ATEC man­ag­ing di­rec­tor, Feli­cia Mar­i­ani, said yes­ter­day. ‘‘To­day’s over­seas ar­rivals fig­ures make the Asian growth story clear, with an­nual in­creases of be­tween 6.5 per cent for Malaysia and 7 per cent for In­done­sia, al­most 10 per cent for Sin­ga­pore and a very healthy 14 per cent for China - and we are see­ing long-term con­sec­u­tive re­sults.

‘‘Of most sig­nif­i­cance is the yield from th­ese mar­kets which, in the case of China, is grow­ing at an enor­mous rate that will see this mar­ket worth up­wards of $7.4 bil­lion a year by 2020.’’

Ms Mar­i­ani said the Deloitte re­port pro­vided an im­por­tant re­minder to both gov­ern­ment and in­dus­try on the im­por­tance of in­vest­ing in the fu­ture.

‘‘Here we have a clearly in­den­ti­fied op­por­tu­nity, a re­port that pro­vides us with a vi­sion of the fu­ture. Now is the time to in­vest in that fu­ture by en­sur­ing our tourism in­dus­try is well equipped to meet the de­mands of the Asian vis­i­tor of the fu­ture. ‘‘ATEC has al­ready recog­nised th­ese op­por­tu­ni­ties and is pro­vid­ing the in­dus­try with some of the tools they will need to fully ben­e­fit from the Asian mar­ket in­clud­ing the Wel­com­ing Chi­nese Visi­tors pro­gram that helps tourism busi­nesses build their busi­ness ca­pac­ity through a com­pre­hen­sive, step-bystep pro­gram of ed­u­ca­tion and ac­cred­i­ta­tion.

‘‘Be­ing ‘ser­vice ready’ is crit­i­cal in meet­ing the needs of Asian visi­tors, but be­ing ‘prod­uct ready’ and then ‘sales ready’ are also cru­cial streams of learn­ing for Aus­tralia in suc­cess­fully con­nect­ing with our in­ter­na­tional mar­kets, in­clud­ing Asia.’’

Ms Mar­i­ani said ATEC was keen to work with the new Fed­eral Trade Min­is­ter, An­drew Robb, in build­ing a fu­ture-ready tourism in­dus­try and wel­comed the in­clu­sion of the in­dus­try in the Trade port­fo­lio. ‘‘This re­port is clear ac­knowl­edge­ment of the im­por­tance of tourism and we are pleased the new Ab­bott Gov­ern­ment has recog­nised the tourism in­dus­try as a cen­tral plank of Aus­tralia’s ex­port of­fer­ing.’’


POS­I­TIVE: Fed­eral An­drew Robb



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