Rose & Boy has attitude
THE Rose & Boy store has been met with enthusiasm by shoppers both local and tourist for their offering of stylish fashion.
Formerly known as Attitudes Boutique Port Douglas, the store has new owners, a new name and new branding.
Rose & Boy is co-owned by local families, Karlie Jay and Daniel Albury and Emily Perry-Virgin and James Doolah and was affectionately named after their 18 month old toddlers: India Rose and Zekke aka Zekke Boy.
Rose & Boy will continue to offer the same brands and customer service that the clientele has come to know, with a lot of familiar faces instore, while introducing a few new labels and fashion.
New names in store include Cameo, Suboo and Eslah by Tahlula, but the most exciting part of the rebranding in the inclusion of the very "now" label Scotch and Soda men’s collection – finally men can dress as well as their ladies.
Co-owner Karlie Jay said it is an exciting move for her and sister Emily and their families.
‘‘ The previous owners have recently expanded down south and grown very quickly, and as I have managed the store for the last three-plus years, the offer was there for us to take over the business. We knew it was an amazing opportunity for us altogether, especially as local families,’’ she said.
‘‘As there are other Attitudes Boutiques’ we wanted to rebrand it and put our own personal stamp on the business. We have just made small changes in store, but we still have all the same amazing brands and customer service as expected in the past. And now we have mens too!
‘‘The last few weeks have been amazing in store, we have had such amazing feed back from all our regular clients and visiting customers.
‘‘Everyone has loved the name which is nice as it is so personal for us.
‘‘Menswear is killing it. It’s such a fun brand with great fabrics and prints. We can’t keep up!
The store is having its official launch at 6pm, Thursday, December 5. There will be goodie bags for the first 70 customers, drinks on arrival and lots of prizes on the night.
THE CREW: James Doolah, Emily Perry-Virgin, Karlie Jay and Dan Albury with Zekke and India Rose