Rose & Boy has at­ti­tude

Port Douglas & Mossman Gazette - - FRONT PAGE -

THE Rose & Boy store has been met with en­thu­si­asm by shop­pers both lo­cal and tourist for their of­fer­ing of stylish fash­ion.

For­merly known as At­ti­tudes Bou­tique Port Dou­glas, the store has new own­ers, a new name and new brand­ing.

Rose & Boy is co-owned by lo­cal fam­i­lies, Kar­lie Jay and Daniel Al­bury and Emily Perry-Vir­gin and James Doolah and was af­fec­tion­ately named af­ter their 18 month old tod­dlers: In­dia Rose and Zekke aka Zekke Boy.

Rose & Boy will con­tinue to of­fer the same brands and cus­tomer ser­vice that the clien­tele has come to know, with a lot of fa­mil­iar faces in­store, while in­tro­duc­ing a few new la­bels and fash­ion.

New names in store in­clude Cameo, Suboo and Es­lah by Tahlula, but the most ex­cit­ing part of the rebranding in the in­clu­sion of the very "now" la­bel Scotch and Soda men’s col­lec­tion – fi­nally men can dress as well as their ladies.

Co-owner Kar­lie Jay said it is an ex­cit­ing move for her and sis­ter Emily and their fam­i­lies.

‘‘ The pre­vi­ous own­ers have re­cently ex­panded down south and grown very quickly, and as I have man­aged the store for the last three-plus years, the of­fer was there for us to take over the busi­ness. We knew it was an amaz­ing op­por­tu­nity for us al­to­gether, es­pe­cially as lo­cal fam­i­lies,’’ she said.

‘‘As there are other At­ti­tudes Bou­tiques’ we wanted to re­brand it and put our own per­sonal stamp on the busi­ness. We have just made small changes in store, but we still have all the same amaz­ing brands and cus­tomer ser­vice as ex­pected in the past. And now we have mens too!

‘‘The last few weeks have been amaz­ing in store, we have had such amaz­ing feed back from all our reg­u­lar clients and vis­it­ing cus­tomers.

‘‘Ev­ery­one has loved the name which is nice as it is so per­sonal for us.

‘‘Menswear is killing it. It’s such a fun brand with great fab­rics and prints. We can’t keep up!

The store is hav­ing its of­fi­cial launch at 6pm, Thurs­day, De­cem­ber 5. There will be goodie bags for the first 70 cus­tomers, drinks on ar­rival and lots of prizes on the night.

Pic­ture: AN­THONY CAPOGRECO

THE CREW: James Doolah, Emily Perry-Vir­gin, Kar­lie Jay and Dan Al­bury with Zekke and In­dia Rose

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