Dou­glas shows off

Port Douglas & Mossman Gazette - - NEWS -

THE pro­mo­tional cam­paign for Port Dou­glas Carnivale 2014 is un­der­way with Tourism Port Dou­glas and Dain­tree host­ing five VIP jour­nal­ists from across Aus­tralia at the week­end.

Kurt Bayer of the New Zealand Herald, the coun­try’s na­tional news­pa­per with a read­er­ship of around 600,000 peo­ple, said it was a priv­i­lege to visit Port Dou­glas and Dain­tree, and to sam­ple just some of the re­mark­able ex­pe­ri­ences on of­fer.

‘‘To snorkel the Great Bar­rier Reef and swim along­side tur­tles and colour­ful fish one day, and to visit the an­cient Dain­tree rain­for­est the next, is truly in­cred­i­ble.

‘‘To savour those days over won­der­ful, fresh and high-class lo­cal food washed down by fine wines and beers, makes it as close to a trop­i­cal par­adise as one could imagine.’’

Over three days, the jour­nal­ists, which in­cluded rep­re­sen­ta­tives from the Fi­nan­cial Re­view, news.com.au, the Townsville Bul­letin and on­line blog sites, were given a taste of Port Dou­glas Carnivale’s emer­ald 20th year with visits to the Dain­tree Eco Lodge, the Low Isles with Aquarius and Hart­ley’s Croc­o­dile Ad­ven­tures.

They were also given a pre­view of some of Carnivale’s most pop­u­lar events in­clud­ing the Zinc Chan­don Lunch, and Taste of Par­adise thanks to Har­risons Port Dou­glas.

Port Dou­glas Carnivale gen­eral man­ager Roy Weavers said the fa­mil­iari­sa­tion forms part of the over­all mar­ket­ing cam­paign, and is an ini­tia­tive of Tourism Port Dou­glas and Dain­tree (TPDD).

‘‘TPDD work very closely with the Carnivale com­mit­tee and their help is in­valu­able in help­ing to pro­mote Carnivale. With their sup­port, we have a na­tional, re­gional and lo­cal me­dia cam­paign cov­er­ing tele­vi­sion, ra­dio, print and on­line,’’ he said.

As well as the na­tional ac­tiv­ity, the Carnivale cam­paign will also ex­tend to re­gional ar­eas of north Queens­land, with a mix of news­pa­pers, on­line ad­ver­tis­ing and life­style pub­li­ca­tions. ‘‘We are mar­ket­ing in Townsville and Mackay as well as closer to home in Cairns. In the lead up to the fes­ti­val we will add TV, ra­dio and news­pa­per into the me­dia cam­paign,’’ he added.

Mr Weavers urged op­er­a­tors par­tic­i­pat­ing in Carnivale to sup­port the event with their own mar­ket­ing. There is a brand suite avail­able and those in­ter­ested should email roy@carnivale.com.au.

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