New brand has reef health on its mind
PORT Douglas business woman Wendy Morris deeply cares about the environment and is prepared to put her money where her mouth is.
A marine biologist by trade, has devised an ingenious, and left of centre way to help conserve the continually threatened Great Barrier Reef.
She says the answer is clothing. “The clothes are trying to break down the complexities of the reef,” she said, “through a medium that everyone wears and sees everyday.”
Wendy believes education is the best weapon in the fight against the degradation of the Great Barrier Reef.
So each piece of her clothing line represents a different sea “character” in need of conservation.
Hidden throughout the clothing are facts about the role the creature plays to the conservation of the reef.
“The clothing takes extraordinary features from the little characters that are so important to the reef and presents them to the public,” Wendy says.
“The whole is greater then the sum of the parts and it’s that diversity and complexity that gives the reef the resilience to withstand crises such as cyclones, crown of thorns or bleaching.
“It’s about building awareness and teaching people to appreciate the little things.
“There’s this incredible amalgam of characters and they all have a part to play. Without even just one the entire reef would suffer.”
She hopes the message presented by her business, Reef Society, will grow and be picked up by the international market, spreading the word across the globe.
“One day someone may be wearing yoga gear in a studio in New York and look at their legs and think ‘I saw that clam when I went snorkelling in Port Douglas’,” she said.
To Wendy it’s about creating reminders and making sure the health and conservation of the reef is at the forefront of people’s minds – or at least right in front of their noses.
You can find and order Wendy’s clothing online at www.reefsociety.com.au
Wendy Morris describes each piece as "one of a kind".