New brand has reef health on its mind

Port Douglas & Mossman Gazette - - NEWS - Madi­son Wil­liams

PORT Dou­glas busi­ness woman Wendy Mor­ris deeply cares about the en­vi­ron­ment and is pre­pared to put her money where her mouth is.

A marine bi­ol­o­gist by trade, has de­vised an in­ge­nious, and left of cen­tre way to help con­serve the con­tin­u­ally threat­ened Great Bar­rier Reef.

She says the an­swer is cloth­ing. “The clothes are try­ing to break down the com­plex­i­ties of the reef,” she said, “through a medium that ev­ery­one wears and sees ev­ery­day.”

Wendy be­lieves ed­u­ca­tion is the best weapon in the fight against the degra­da­tion of the Great Bar­rier Reef.

So each piece of her cloth­ing line rep­re­sents a dif­fer­ent sea “char­ac­ter” in need of con­ser­va­tion.

Hid­den through­out the cloth­ing are facts about the role the crea­ture plays to the con­ser­va­tion of the reef.

“The cloth­ing takes ex­tra­or­di­nary fea­tures from the lit­tle char­ac­ters that are so im­por­tant to the reef and presents them to the pub­lic,” Wendy says.

“The whole is greater then the sum of the parts and it’s that diver­sity and com­plex­ity that gives the reef the re­silience to with­stand crises such as cy­clones, crown of thorns or bleach­ing.

“It’s about build­ing aware­ness and teach­ing peo­ple to ap­pre­ci­ate the lit­tle things.

“There’s this in­cred­i­ble amal­gam of char­ac­ters and they all have a part to play. With­out even just one the en­tire reef would suf­fer.”

She hopes the mes­sage pre­sented by her busi­ness, Reef So­ci­ety, will grow and be picked up by the in­ter­na­tional mar­ket, spread­ing the word across the globe.

“One day some­one may be wear­ing yoga gear in a stu­dio in New York and look at their legs and think ‘I saw that clam when I went snorkelling in Port Dou­glas’,” she said.

To Wendy it’s about cre­at­ing re­minders and mak­ing sure the health and con­ser­va­tion of the reef is at the fore­front of peo­ple’s minds – or at least right in front of their noses.

You can find and or­der Wendy’s cloth­ing on­line at www.reef­so­ci­


Wendy Mor­ris de­scribes each piece as "one of a kind".

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