Operators work key tourism show
NINETEEN companies representing more than 25 Douglas based tourism products attended the trade component of the Australian Tourism Exchange, which was held for the first time on the Gold Coast last week.
There were also four operators from the region at the media program.
Around 1500 Australian seller delegates from 532 companies, 840 key buyer delegates from more than 30 countries, and more than 80 international and Australian media attend this global event.
“Over the fours days of trade appointments, our local operators met with between 80 and a hundred inbound tour operators, wholesalers, some key international retailers and online tour operators,” said the executive officer of Tourism Port Douglas and Daintree, Tara Bennett.
“This is the key trade event of the year to do business with the world’s travel industry and includes planning for the next brochure period 2017-18 and beyond.”
For the Douglas region, the majority of appointments were held with buyers from the United Kingdom, North America, New Zealand with some key European markets including Germany, France, Sweden, the Netherlands and Denmark.
The emerging markets of China, India and Brazil also showed particular interest, Ms Bennett said.
The United Kingdom and North America buyers reported double-digit growth in sales for the previous quarter while New Zealand numbers are steady and signs of renewed interest from Italy.
On of the opportunities for growth for the region is attracting more group series and extending the stay of groups arriving into Tropical North Queensland.
“TPDD will be following up with all of the buyers met to explore ways for the region to increase content in wholesale programs, develop the Great Barrier Reef Drive recognition and attract more groups into the region to bolster visitation in the quieter months,” Ms Bennett said.