Op­er­a­tors work key tourism show

Port Douglas & Mossman Gazette - - BUSINESS - Shane Ni­chols

NINETEEN com­pa­nies rep­re­sent­ing more than 25 Dou­glas based tourism prod­ucts at­tended the trade com­po­nent of the Aus­tralian Tourism Ex­change, which was held for the first time on the Gold Coast last week.

There were also four op­er­a­tors from the re­gion at the me­dia pro­gram.

Around 1500 Aus­tralian seller del­e­gates from 532 com­pa­nies, 840 key buyer del­e­gates from more than 30 coun­tries, and more than 80 in­ter­na­tional and Aus­tralian me­dia at­tend this global event.

“Over the fours days of trade ap­point­ments, our lo­cal op­er­a­tors met with be­tween 80 and a hun­dred in­bound tour op­er­a­tors, whole­salers, some key in­ter­na­tional re­tail­ers and on­line tour op­er­a­tors,” said the ex­ec­u­tive of­fi­cer of Tourism Port Dou­glas and Dain­tree, Tara Ben­nett.

“This is the key trade event of the year to do busi­ness with the world’s travel in­dus­try and in­cludes plan­ning for the next brochure pe­riod 2017-18 and be­yond.”

For the Dou­glas re­gion, the ma­jor­ity of ap­point­ments were held with buy­ers from the United King­dom, North Amer­ica, New Zealand with some key Euro­pean mar­kets in­clud­ing Ger­many, France, Swe­den, the Nether­lands and Den­mark.

The emerg­ing mar­kets of China, In­dia and Brazil also showed par­tic­u­lar in­ter­est, Ms Ben­nett said.

The United King­dom and North Amer­ica buy­ers re­ported dou­ble-digit growth in sales for the pre­vi­ous quar­ter while New Zealand num­bers are steady and signs of re­newed in­ter­est from Italy.

On of the op­por­tu­ni­ties for growth for the re­gion is at­tract­ing more group se­ries and ex­tend­ing the stay of groups ar­riv­ing into Trop­i­cal North Queens­land.

“TPDD will be fol­low­ing up with all of the buy­ers met to ex­plore ways for the re­gion to in­crease con­tent in whole­sale pro­grams, de­velop the Great Bar­rier Reef Drive recog­ni­tion and at­tract more groups into the re­gion to bol­ster visi­ta­tion in the qui­eter months,” Ms Ben­nett said.

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