The brewery that local people can call their own
HEMINGWAY’S, the craft brewery and restaurant/function centre at the Reef Marina in Port Douglas, is off to a flying start.
Opening just as the full force of a booming tourism period was about to hit was exceptional timing.
But while tourists have been flocking to the venue, much to the satisfaction of Hemingway’s, one thing always at the front of the mind of the owners is that the locals come to see the venue as theirs too.
“That’s the first thing,” said co-owner Tony Fyfe. “We want the locals to see Hemingway’s as their local brewery.”
From the outset Hemingway’s founders have been targeting the local population as the key clientele. With that in mind they envisaged a beer appreciation club, Hop Heads, with special offers and participation for locals.
The good news is that Hop Heads officially launches tomorrow (Friday, August 19) along with the official launch party for the venue itself.
With its sublime views,relaxed atmosphere, craft beer and well-conceived menu, the place is a wonderful spot to spend some time in casual eating and drinking.
Living up to its namesake, the great writer, Hemingway’s is about story telling.
“Our concept with Hemingway’s is that it is beers with a story,” says Tony Fyfe.
“When you sit down and have a beer it’s generally with friends and you generally tell stories, you share stories.
“When Dean [Scadding, the general manager] and I sat down with our chef Matt Puncher and we developed the menu, that was what we were thinking about; it’s sit down in a great environment, great location with great views, and share not only a great beer and stories but also the food.
“So a menu was developed specifically around that principle. And I think we’ve done that really well. You don’t come to Hemingway’s to have a parmigiana, or a 24oz rib eye steak, you come to have great food but you share that food. That’s what we’re about. The food is very important to us.’
Five weeks into operation, Hemingway’s is going strong.
“We’ve been getting great feedback,” says Mr Fyfe. “On social media a lot of people have said Port Douglas was crying out for something like this, a bigger venue, something different.