FESTIVE MEMORIES FOR ROAD SAFETY
Nostalgic festive memories of Christmas’s past will be the focus of Queensland’s new Christmas road safety advertising campaign announced last week. Road safety minister Mark Bailey and police minister Mark Ryan joined with emergency services representatives to also launch this years campaign targeting the fatal five. Minister Bailey said the new ‘Memories’ road safety advertising campaign, which began last weekend through to January asks Queenslanders to remember this Christmas and holiday season for all the right reasons. “The campaign which asks “what will Christmas 2016 be remembered for?” features a powerful ad with real footage from family Christmases, concluding with a sobering image of a road crash,” said Mr Bailey. “We want everyone to arrive at their destination safely and enjoy a happy festive season with family and friends. “Road safety is everyone’s responsibility and out ‘Memories’ campaign, which will continue over key holiday periods reminds us that we all have a role to play.” The Queensland police road safety campaign will involve a highly visible police presence and a series of targeted traffic operations rolled out across the state.