FES­TIVE MEM­O­RIES FOR ROAD SAFETY

Port Douglas & Mossman Gazette - - NEWS -

Nos­tal­gic fes­tive mem­o­ries of Christ­mas’s past will be the fo­cus of Queens­land’s new Christ­mas road safety ad­ver­tis­ing cam­paign an­nounced last week. Road safety min­is­ter Mark Bai­ley and po­lice min­is­ter Mark Ryan joined with emer­gency ser­vices rep­re­sen­ta­tives to also launch this years cam­paign tar­get­ing the fa­tal five. Min­is­ter Bai­ley said the new ‘Mem­o­ries’ road safety ad­ver­tis­ing cam­paign, which be­gan last week­end through to Jan­uary asks Queens­lan­ders to re­mem­ber this Christ­mas and hol­i­day sea­son for all the right rea­sons. “The cam­paign which asks “what will Christ­mas 2016 be re­mem­bered for?” fea­tures a pow­er­ful ad with real footage from fam­ily Christ­mases, con­clud­ing with a sober­ing im­age of a road crash,” said Mr Bai­ley. “We want ev­ery­one to ar­rive at their des­ti­na­tion safely and en­joy a happy fes­tive sea­son with fam­ily and friends. “Road safety is ev­ery­one’s re­spon­si­bil­ity and out ‘Mem­o­ries’ cam­paign, which will con­tinue over key hol­i­day pe­ri­ods re­minds us that we all have a role to play.” The Queens­land po­lice road safety cam­paign will in­volve a highly vis­i­ble po­lice pres­ence and a se­ries of tar­geted traf­fic op­er­a­tions rolled out across the state.

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