Tourism op­er­a­tors hit pro­mo­tion road

Port Douglas & Mossman Gazette - - NEWS -

THE Port Dou­glas and Dain­tree re­gion will be show­cased to more than 300 travel trade spe­cial­ists this month as lo­cal tour op­er­a­tors con­verge on Europe for a whirl­wind tour to pro­mote the des­ti­na­tion.

Tourism Port Dou­glas and Dain­tree ex­ec­u­tive of­fi­cer Tara Ben­nett will be joined by re­gional rep­re­sen­ta­tives from Jun­gle Surf­ing, Hart­leys Croc­o­dile Ad­ven­tures and Thala Beach Lodge on the seven city pro­mo­tional tour to Ger­many, Italy, Switzer­land, Den­mark and Eng­land.

Ms Ben­nett said Queens­land on Tour Europe 2017 pro­vided par­tic­i­pat­ing op­er­a­tors the chance to meet travel agents, whole­sale prod­uct man­agers and reser­va­tion staff across Con­ti­nen­tal Europe, as well as in Copen­hagen and Lon­don.

“The coun­tries be­ing vis­ited are well es­tab­lished mar­kets for the Dou­glas re­gion. We be­lieve they have the po­ten­tial for fur­ther growth and we also need to ag­gres­sively main­tain our mar­ket share as des­ti­na­tion mar­ket­ing be­comes more com­pet­i­tive,” she said.

“A road­show is an ef­fi­cient method of meet­ing with and train­ing larger num­bers of trade part­ners. By part­ner­ing with Queens­land op­er­a­tors and des­ti­na­tions un­der the Tourism Events Queens­land ban­ner, we have ac­cess to a broader range of trade con­tacts.”

As well as meet­ing and train­ing trade con­tacts, rep­re­sen­ta­tives on the tour from Jan­uary 11 to 18 will be aim­ing to in­crease aware­ness of Queens­land as a des­ti­na­tion gen­er­ally and gen­er­ate trade me­dia ex­po­sure for des­ti­na­tion Queens­land and other mar­ket­ing ini­tia­tives.

High­lights of the pro­mo­tional pro­gram will be to push Queens­land’s new $90 mil­lion ex­pe­ri­ences cam­paign – “I know just the place”. This tour will be fol­lowed by Queens­land on Tour North Amer­ica from March 5 to 11, with events in Chicago, Cal­gary, Van­cou­ver, San Diego and Los An­ge­les.

Ms Ben­nett said the United States mar­ket into Trop­i­cal North Queens­land had grown 24% year on year, with op­por­tu­nity for fur­ther growth.

“Tourism is a peo­ple in­dus­try and re­la­tion­ship build­ing is paramount to con­tin­ued suc­cess. TPDD’s trip to North Amer­ica will en­able it to strengthen friend­ships with the aim of in­creas­ing trade sup­port for our des­ti­na­tion,” she said.

“With so much in­vest­ment in our tourism in­fra­struc­ture in the past two years, there is a strong mes­sage around prod­uct de­vel­op­ment and the vis­i­tor ex­pe­ri­ence to share.”

As well as in­creas­ing whole­sale staff aware­ness of Queens­land’s of­fer­ings and strength­en­ing re­la­tions with key whole­sale part­ners, both road­shows aim to pro­vide Queens­land tourism in­dus­try mem­bers with strate­gic in­sights about the Amer­i­can mar­ket, in­clud­ing tac­tics to in­crease busi­ness from the US and Canada.

Thala Beach Lodge

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