Tourism operators hit promotion road
THE Port Douglas and Daintree region will be showcased to more than 300 travel trade specialists this month as local tour operators converge on Europe for a whirlwind tour to promote the destination.
Tourism Port Douglas and Daintree executive officer Tara Bennett will be joined by regional representatives from Jungle Surfing, Hartleys Crocodile Adventures and Thala Beach Lodge on the seven city promotional tour to Germany, Italy, Switzerland, Denmark and England.
Ms Bennett said Queensland on Tour Europe 2017 provided participating operators the chance to meet travel agents, wholesale product managers and reservation staff across Continental Europe, as well as in Copenhagen and London.
“The countries being visited are well established markets for the Douglas region. We believe they have the potential for further growth and we also need to aggressively maintain our market share as destination marketing becomes more competitive,” she said.
“A roadshow is an efficient method of meeting with and training larger numbers of trade partners. By partnering with Queensland operators and destinations under the Tourism Events Queensland banner, we have access to a broader range of trade contacts.”
As well as meeting and training trade contacts, representatives on the tour from January 11 to 18 will be aiming to increase awareness of Queensland as a destination generally and generate trade media exposure for destination Queensland and other marketing initiatives.
Highlights of the promotional program will be to push Queensland’s new $90 million experiences campaign – “I know just the place”. This tour will be followed by Queensland on Tour North America from March 5 to 11, with events in Chicago, Calgary, Vancouver, San Diego and Los Angeles.
Ms Bennett said the United States market into Tropical North Queensland had grown 24% year on year, with opportunity for further growth.
“Tourism is a people industry and relationship building is paramount to continued success. TPDD’s trip to North America will enable it to strengthen friendships with the aim of increasing trade support for our destination,” she said.
“With so much investment in our tourism infrastructure in the past two years, there is a strong message around product development and the visitor experience to share.”
As well as increasing wholesale staff awareness of Queensland’s offerings and strengthening relations with key wholesale partners, both roadshows aim to provide Queensland tourism industry members with strategic insights about the American market, including tactics to increase business from the US and Canada.
Thala Beach Lodge