SALES ARE UP

Port Douglas & Mossman Gazette - - BUSINESS -

I have just re­turned from an ex­tremely pos­i­tive Europe and UK road­show where I joined 22 op­er­a­tors and re­gions from around Queens­land to drive sales and pro­mo­tion of our re­gion. The over­whelm­ing im­pres­sion from the trip was that our re­gion re­ceives an enor­mous amount of sup­port from the travel in­dus­try in key mar­kets such as Ger­many, France, Italy, Switzer­land, United King­dom and Scan­di­navia. The rep­re­sen­ta­tives I met with have in­cred­i­bly de­tailed knowl­edge of our re­gion, the ap­pro­pri­ate prod­ucts for their mar­ket as well as our key sell­ing points. Mar­ket in­tel in­di­cated sales are up and that Trop­i­cal North Queens­land re­ceives the bulk of hol­i­day mak­ers who visit Queens­land. Jan­uary and Fe­bru­ary are key sell­ing months for the western hemi­sphere, mak­ing the trip timely to put Queens­land front of mind to staff sell­ing long haul travel. Key com­peti­tor mar­kets at present are Canada and South Africa with the cost of travel in Aus­tralia con­tin­u­ing to be the big­gest ob­sta­cle. TPDD has been run­ning a cam­paign to in­crease aware­ness of Dain­tree travel and the re­gional op­por­tu­nity the Dou­glas Card, which gives TNQ res­i­dents free ferry travel through to 28th Fe­bru­ary, pro­vides to the lo­cal drive mar­ket. In ad­di­tion, last week­end saw six rep­re­sen­ta­tives from the Port Dou­glas Wed­ding Pro­fes­sion­als head to Mel­bourne for the Wed­ding Expo push­ing the Dou­glas re­gion for desti­na­tion wed­dings and honey­moons. Next month TPDD will rep­re­sent Trop­i­cal North Queens­land at the Mel­bourne Travel Expo as well as have rep­re­sen­ta­tion at the Mel­bourne Car­a­van and Camp­ing Show. form­ing a mu­tu­ally ben­e­fi­cial re­la­tion­ship to show­case hero ex­pe­ri­ences, lo­cals and drive vis­i­ta­tion within Queens­land. We know that ed­i­to­rial and com­mer­cial mes­sages com­bined cre­ate a pow­er­ful plat­form to in­spire and in­form Queens­lan­ders, there­fore the up­com­ing state wide cus­tom mag­a­zine will be strate­gi­cally used to spark in­spi­ra­tion by in­te­grat­ing ed­i­to­rial and ad­ver­tis­ing mes­sag­ing rel­e­vant to our au­di­ences and their path to pur­chase. WHAT: 24 page, cus­tom Qld mag­a­zine WHERE: News Corp – The Sun­day Mail Insert (full run) WHEN: Sun­day 2nd April, 2017 Visit http://mar­ket­ingsales.queens­land.com/ news-cor­po­ra­tion-queens­land-mag­a­zine for more in­for­ma­tion or to se­cure your space! Book­ings close 17 Fe­bru­ary 2017.

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