Low cost aid helps tourism start ups

Port Douglas & Mossman Gazette - - NEWS -

SMALL and emerg­ing tourism busi­nesses can now ac­cess busi­ness sup­port fol­low­ing the North­ern Aus­tralia Tourism Ini­tia­tive al­lo­cat­ing $1.8 mil­lion in Fed­eral fund­ing to the re­gion last year.

Tourism Trop­i­cal North Queens­land (TTNQ) chief ex­ec­u­tive of­fi­cer Alex de Waal said TTNQ was one of three or­gan­i­sa­tions in the re­gion to re­ceive $600,000 across three years to pro­vide low-cost ad­vice to new start-ups and ex­ist­ing busi­nesses in the tourism in­dus­try.

“Many tourism busi­nesses, es­pe­cially those in our re­gional ar­eas, are small fam­ily con­cerns which might not be able to af­ford the full suite of pro­fes­sional ad­vice that large en­ter­prises use to grow their busi­ness,” he said.

TTNQ is de­liv­er­ing the pro­gram to Cairns, Port Dou­glas and Dain­tree, and the Cas­sowary Coast us­ing a Busi­ness Lead­ers Panel con­sist­ing of lo­cal in­dus­try ex­perts who de­liver work­shops and one-onone men­tor­ing ses­sions.

The work­shops start from $20 a per­son and the men­tor­ing ses­sions are sub­sidised by up to 75 per cent.

Gen­eral man­ager of No­mads Cairns Bry­ony Sum­ner re­ceived so­cial me­dia men­tor­ing with So­cialeyes Me­dia through the pro­gram to en­sure her busy back­packer re­sort was reach­ing its tar­get mar­ket.

“We un­der­stand the im­por­tance of pro­mot­ing our brand and con­nect­ing with our cus­tomers but we weren’t sure we were do­ing it right,” Ms Sum­ner said.

“So­cial me­dia can be an ab­so­lute mine­field as well as time-con­sum­ing and over­whelm­ing.

“If you choose to take this mam­moth task on your­self I would urge you to get foun­da­tion train­ing on how to prop­erly use the sites and avoid any po­ten­tially liti­gious or em­bar­rass­ing er­rors.

“We learned so much in the train­ing ses­sions in­clud­ing sim­ple ways to im­me­di­ately im­prove our on­line pres­ence.”

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