Low cost aid helps tourism start ups
SMALL and emerging tourism businesses can now access business support following the Northern Australia Tourism Initiative allocating $1.8 million in Federal funding to the region last year.
Tourism Tropical North Queensland (TTNQ) chief executive officer Alex de Waal said TTNQ was one of three organisations in the region to receive $600,000 across three years to provide low-cost advice to new start-ups and existing businesses in the tourism industry.
“Many tourism businesses, especially those in our regional areas, are small family concerns which might not be able to afford the full suite of professional advice that large enterprises use to grow their business,” he said.
TTNQ is delivering the program to Cairns, Port Douglas and Daintree, and the Cassowary Coast using a Business Leaders Panel consisting of local industry experts who deliver workshops and one-onone mentoring sessions.
The workshops start from $20 a person and the mentoring sessions are subsidised by up to 75 per cent.
General manager of Nomads Cairns Bryony Sumner received social media mentoring with Socialeyes Media through the program to ensure her busy backpacker resort was reaching its target market.
“We understand the importance of promoting our brand and connecting with our customers but we weren’t sure we were doing it right,” Ms Sumner said.
“Social media can be an absolute minefield as well as time-consuming and overwhelming.
“If you choose to take this mammoth task on yourself I would urge you to get foundation training on how to properly use the sites and avoid any potentially litigious or embarrassing errors.
“We learned so much in the training sessions including simple ways to immediately improve our online presence.”