TOURISM IN­DUS­TRY TRANS­FOR­MA­TION - IT’S EV­ERY­ONE’S BUSI­NESS!

Port Douglas & Mossman Gazette - - NEWS @SCHOOL -

Now is Queens­land’s time to take ad­van­tage of global op­por­tu­ni­ties and cre­ate a sus­tain­able fu­ture for the in­dus­try. In 2012, at the in­au­gu­ral Desti­na­tionQ fo­rum, in­dus­try dis­cussed the chal­lenges of fu­ture-proof­ing in­dus­try struc­tures and cre­at­ing in­no­va­tive and sus­tain­able so­lu­tions for in­dus­try de­vel­op­ment, ca­pa­bil­ity and ca­pac­ity build­ing and mar­ket­ing. Feedback from the in­dus­try in­di­cates that there are op­por­tu­ni­ties to find new ways to work to­gether to suit a dy­namic and ever evolv­ing en­vi­ron­ment. Since the in­au­gu­ral Desti­na­tionQ, the Queens­land Tourism In­dus­try Coun­cil (QTIC) board has com­mit­ted to ex­plor­ing the op­por­tu­ni­ties and strate­gies that can help ad­dress these is­sues. The board has been work­ing with the ob­jec­tive of “en­hanc­ing the tourism in­dus­try’s com­pet­i­tive­ness, max­imis­ing ef­fi­cien­cies and cap­i­tal­is­ing on our unique nat­u­ral as­sets in or­der to po­si­tion tourism as the key eco­nomic driver for Queens­land and there­fore fu­ture proof­ing the in­dus­try”. As part of this strat­egy, QTIC in­vites you to signup to your near­est Trans­for­ma­tion Fo­rum to have your say on how we can achieve the best out­come for the in­dus­try. Have your say on how the Queens­land tourism in­dus­try can take ad­van­tage of the op­por­tu­ni­ties that lie ahead. These fo­rums will take a crit­i­cal look at the in­dus­try, what the fu­ture of tourism net­works in Queens­land may look like and the mech­a­nism for re­sourc­ing these. Nine fo­rums will be held across the state, in­de­pen­dently fa­cil­i­tated by EarthCheck’s Mark Olsen. The feedback from your dis­cus­sions will be pro­vided to an in­de­pen­dently led con­sul­ta­tive com­mit­tee that will pro­vide the QTIC board with rec­om­men­da­tions and strate­gies that can guide the path for­ward. The Cairns in­for­ma­tion ses­sion will be held on the 23rd Fe­bru­ary and you can reg­is­ter via QTIC’s web­site: qtic.com.au OR click on the fo­rum des­ti­na­tion above to re­serve your seat. For fur­ther in­for­ma­tion re­gard­ing the Tourism In­dus­try Trans­for­ma­tion Fo­rum please con­tact Natasha Cox on 07 3236 1446 or email trans­for­ma­tion@qtic.com.au. Syd­ney, Adelaide and Mel­bourne as well as at trade shows and spe­cial events through the year.

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