Help TPDD sell region
TOURISM Port Douglas and Daintree is on the hunt for five local passionate ambassadors to showcase the region, sharing their story and why home “is their paradise”.
In the latest Show Me Your Paradise campaign for 2017, executive officer Tara Bennett said the shift in direction would highlight a whole other side to life in the Tropical North and what unique characteristics made the Douglas region so special.
“Personal encounters resonate far better with audiences than any form of traditional sales-based marketing,” she said.
“We are hoping that by sharing the stories of locals, who love what they do and where they live, others will be inspired to visit us and experience some of these things for themselves.”
Ms Bennett said both South Australia and Tasmania had been shining lights in tourism growth, leveraging off their most valuable asset – people.
“They have had enormous success telling the stories of their food producers and local characters.
“The Douglas region is no different.”
Aligning with Tourism Events Queensland’s pillars of beach, reef, aquatic, lifestyle and natural encounters, TPDD is looking for people across all sectors, not just tourism operators.
“Primary producers, those with special interests, environmentalists, wildlife rescuers, if you are doing something special then we really want to hear from you,” she added.
Entries open February 13 and close February 23. People are encouraged to nominate themselves or a friend in less than 100 words online at www.visitportdouglasdaintree.com.
If chosen, ambassadors will be asked to allow two hours of their time for still photography and a video to be made. This will be used in Tourism Port Douglas and Daintree’s marketing activities for 2017.
Overall winer of the TPDD Show Me your Paradise competition last year, this photo by Jodi Norden