Help TPDD sell re­gion

Port Douglas & Mossman Gazette - - NEWS @SCHOOL -

TOURISM Port Dou­glas and Dain­tree is on the hunt for five lo­cal pas­sion­ate am­bas­sadors to show­case the re­gion, shar­ing their story and why home “is their par­adise”.

In the lat­est Show Me Your Par­adise cam­paign for 2017, ex­ec­u­tive of­fi­cer Tara Ben­nett said the shift in di­rec­tion would high­light a whole other side to life in the Trop­i­cal North and what unique char­ac­ter­is­tics made the Dou­glas re­gion so spe­cial.

“Per­sonal en­coun­ters res­onate far bet­ter with au­di­ences than any form of tra­di­tional sales-based mar­ket­ing,” she said.

“We are hop­ing that by shar­ing the sto­ries of lo­cals, who love what they do and where they live, oth­ers will be in­spired to visit us and ex­pe­ri­ence some of these things for them­selves.”

Ms Ben­nett said both South Aus­tralia and Tas­ma­nia had been shin­ing lights in tourism growth, lever­ag­ing off their most valu­able as­set – peo­ple.

“They have had enor­mous suc­cess telling the sto­ries of their food pro­duc­ers and lo­cal char­ac­ters.

“The Dou­glas re­gion is no dif­fer­ent.”

Align­ing with Tourism Events Queens­land’s pil­lars of beach, reef, aquatic, life­style and nat­u­ral en­coun­ters, TPDD is look­ing for peo­ple across all sec­tors, not just tourism op­er­a­tors.

“Pri­mary pro­duc­ers, those with spe­cial in­ter­ests, en­vi­ron­men­tal­ists, wildlife res­cuers, if you are do­ing some­thing spe­cial then we re­ally want to hear from you,” she added.

En­tries open Fe­bru­ary 13 and close Fe­bru­ary 23. Peo­ple are en­cour­aged to nom­i­nate them­selves or a friend in less than 100 words on­line at www.vis­it­port­dou­glas­dain­tree.com.

If cho­sen, am­bas­sadors will be asked to al­low two hours of their time for still pho­tog­ra­phy and a video to be made. This will be used in Tourism Port Dou­glas and Dain­tree’s mar­ket­ing ac­tiv­i­ties for 2017.

Over­all winer of the TPDD Show Me your Par­adise com­pe­ti­tion last year, this photo by Jodi Nor­den

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