Face­book called out on ad ‘fraud’

Port Douglas & Mossman Gazette - - NEWS -

FACE­BOOK’S em­bat­tled Aus­tralian op­er­a­tion has parted com­pany with man­ag­ing di­rec­tor Stephen Scheeler amid a se­ries of data con­tro­ver­sies and a sharp drop in ad­ver­tis­ing.

Last week News Corp global chief Robert Thom­son said the lack of trans­parency in so­cial me­dia had reached “a day of reck­on­ing” as it be­comes clear the global dig­i­tal me­dia in­dus­try is rife with fraud.

“There has been an awak­en­ing,” Mr Thom­son said. “Ad­ver­tis­ers want re­as­sur­ance their prod­ucts are dis­played in suit­able sur­round­ings – they don’t want mud­dled met­rics and they don’t want dig­i­tal plat­forms and ad agen­cies us­ing am­bi­gu­ity.”

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