Port Douglas & Mossman Gazette - - BUSINESS -

TPDD cur­rently has the Show Me Your Par­adise cam­paign live ask­ing lo­cals to nom­i­nate them­selves to be­come re­gional ambassadors to help us tell the world about our par­adise. We are cur­rently work­ing on in-house me­dia itin­er­ar­ies to gen­er­ate shoul­der sea­son book­ings as well fi­nal­is­ing ad­ver­tis­ing ac­tiv­ity for the com­ing months. In ad­di­tion to mar­ket­ing ac­tiv­i­ties TPDD par­tic­i­pates in many re­gional tourism de­vel­op­ment ini­tia­tives such as the re­cent re­view of the TNQ Des­ti­na­tion Tourism Plan through to 2020. The Aus­tralian tourism in­dus­try is a mul­ti­lay­ered beast that seems overly com­plex to the out­side ob­server. We, Tourism Port Dou­glas Dain­tree, are the lo­cal tourism or­gan­i­sa­tion for the Dou­glas Shire fall­ing un­der the re­gional tourism or­gan­i­sa­tion Tourism Trop­i­cal North Queens­land, one of 13 re­gions un­der Tourism Events Queens­land, the state tourism or­gan­i­sa­tion fall­ing un­der the na­tional or­gan­i­sa­tion Tourism Aus­tralia, phew. This struc­ture may seem overly lay­ered and bu­reau­cratic but in a re­gion such as Dou­glas where tourism makes up more than 80% of our eco­nomic ac­tiv­ity we need a lo­cally based and fo­cused or­gan­i­sa­tion that en­sures our re­gions needs and as­pi­ra­tions are heard at higher lev­els while pro­mot­ing our re­gional tourism as­sets to key mar­kets. To­day the Queens­land Tourism In­dus­try Coun­cil will host a fo­rum that is look­ing at the state wide fund­ing model for tourism pro­mo­tion and de­vel­op­ment. This dis­cus­sion will look at the struc­ture of the in­dus­try and a frame­work for a state-im­posed vis­i­tor tax to fund pro­mo­tion and in­dus­try ca­pac­ity build­ing. What are your thoughts? Please di­rect them to eo@tpdd.com.au in­dus­try the op­por­tu­nity to meet key North Amer­i­can Whole­sale Own­ers/Prod­uct Man­agers to pro­vide up­dates and se­cure pre­ferred agree­ments, as well as the chance to meet and train se­lect Premier Aussie Spe­cial­ists in­vited to the event. North Amer­ica is one of the top three in­ter­na­tional mar­kets for the Dou­glas re­gion, record­ing 24% growth in the past year and is tipped to con­tin­u­ing grow­ing. TPDD will at­tend along­side rep­re­sen­ta­tives from Sail­away, Hart­ley’s Croc­o­dile Ad­ven­tures, Quick­sil­ver Group, Pin­na­cle Tourism Mar­ket­ing, Jun­gle Surfing Canopy Tours, Thala Beach Na­ture Re­serve, Wildlife Habitat and North­ern Es­cape Col­lec­tion. Sun Princess will be an­chor­ing out­side Port Dou­glas and bring­ing over 2000 pas­sen­gers with her! This visit is part of a 7 night Queens­land cruise, de­part­ing from Bris­bane and stop­ping in Air­lie Beach be­fore ar­riv­ing in Port Dou­glas. Sun Princess will be an­chor­ing at 08:00 and de­part­ing at 18:00. The ship is head­ing out to Wil­lis Is­land fol­low­ing time in Port Dou­glas.

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