The figures tell success story
Room rates in Port Douglas are up, according to the latest data. The town has enjoyed a longer peak season plus the lower dollar has helped bring more domestic and international visitors our way.
THE rate for Port Douglas hotel rooms went up by 3 per cent in 2016 to a new average price of $205.
It came on the back of a longer than anticipated peak season.
In Cairns, the growth was 2 per cent to an average $153.
Leading the list, according to data released by Hotel.com, was the Northern Territory resort, Yulara, which went up by 13 per cent to $350, probably due to the heavy promotion of the Northern Territory’s Field of Light exhibition in 2016.
Melbourne went back a little, Brisbane fell by 7 per cent, and Perth and Darwin fell a whopping 12 and 10 per cent respectively, and Townsville by 13 per cent to $112.
States exposed to the declining mining boom suffered the most.
The cheapest rooms for Australians going to popular destinations were Pattaya, in Thailand (down 8 per cent to $67 a night).
Among the premium destinations for Aussies, the most expensive was Lahaina (Hawaii) at $384, Mykonos (Greece) at $356, and New York at $345.
Whitsunday Islands prices remained unchanged for overseas travellers in 2016 at $257 per night.
David Spasovic, marketing manager for the Hotels.com brand, said: “Overall, the Hotels.com Hotel Price Index data reveals Australian hoteliers experienced a room boom in 2016 as international tourism sky-rocketed by more than 10 per cent.”
“While cities such as Townsville, Perth and Darwin experienced double-digit percentage decreases in 2016, prices that may have been originally inflated due to the mining boom are now beginning to balance out as the market settles into its new rhythm.”
Meanwhile, new moves are under way to slug hotel guests with a bed tax in Queensland to fund a major overhaul of the state’s tourism industry.
Hanna and Anna, from Norway, were among thousands of visitors who flocked to the Shire last year
Visitors in our warm winter: Rasa and Marion Ruffieux of France