FROM TARA BEN­NETT

Port Douglas & Mossman Gazette - - NEWS -

Ear­lier this month I was in North Amer­ica with twelve TNQ op­er­a­tors train­ing whole­sale teams, meet­ing with con­sumers and pre­sent­ing to me­dia on the TEQ Queens­land on Tour pro­gram. The mar­ket was very pos­i­tive and with growth in TNQ to De­cem­ber 16 at 14.6% this key mar­ket for Dou­glas looks set to boom. A bal­anced mar­ket mix is es­sen­tial for des­ti­na­tions such as Dou­glas that are heav­ily re­liant on tourism. TPDD has be­gun plan­ning mar­ket­ing ac­tiv­i­ties for 2017/18 and at the fore­front of th­ese plans is a tar­geted mix of key do­mes­tic and in­ter­na­tional mar­kets as well as busi­ness events and des­ti­na­tion wed­dings. We have ac­cess to many re­search tools that help in­form our plan­ning, th­ese tools are avail­able to mem­bers who are plan­ning their for­ward sales and mar­ket­ing ac­tiv­ity. We are cur­rently work­ing on Dis­cover Par­adise, a new con­sumer web­site, a trade in­dus­try EDM, GBR Drive de­vel­op­ment and tac­ti­cal so­cial me­dia ac­tiv­ity to push shoul­der sea­son de­mand. With Easter just around the cor­ner it won’t be long till the re­gion fills once more with vis­i­tors from far and wide. TPDD Chair Sheena Wal­shaw will be at­tend­ing the croc­o­dile man­age­ment round ta­ble in Cairns next week. We will up­date TPDD mem­bers on the dis­cus­sions. Yours in tourism, Tara

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