SAVE THE DATE: EN­TREPRENEURS PRO­GRAMME TOURISM BRAND­ING

Port Douglas & Mossman Gazette - - BUSINESS -

Learn how to cre­ate a solid brand that com­petes on qual­ity, not on price. Make your TOURISM prod­ucts highly mem­o­rable to stand out and con­vert more cus­tomers. Sup­ported by the De­part­ment of In­dus­try, In­no­va­tion and Science, this work­shop will help your tourism busi­ness to em­brace prac­ti­cal strate­gies and ac­tions to im­prove your mar­ket­ing strat­egy and the align­ment with re­gional op­por­tu­ni­ties. The work­shop will use real-life ex­am­ples to demon­strate best prac­tice and will cover: • The con­nec­tion be­tween cus­tomer, des­ti­na­tions and brand strat­egy • How to doc­u­ment and com­mu­ni­cate your brand strat­egy • How to ap­ply your brand strat­egy to your brand prom­ise through to your brand ex­pe­ri­ence Through the ses­sion you will start writ­ing your own brand­ing strat­egy and plan. Af­ter the work­shop, In­spired by Mar­ket­ing will as­sist En­trepreneurs’ Pro­gramme-el­i­gi­ble clients to iden­tify op­por­tu­ni­ties to im­prove their brand per­for­mance.

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