I sur­vived the floods

Port Douglas & Mossman Gazette - - OPINION -

A friend from down south mes­saged me. “Hope you sur­vived the floods.”

Yes, I sur­vived the floods, mainly ‘cos there weren’t any, not on my patch or any­where near it ac­tu­ally.

Queens­land is such a big place that it’s hard to un­der­stand what’s go­ing on, or more im­por­tantly, where cer­tain things are go­ing on dur­ing large scale events. Such as with Cy­clone Deb­bie.

Peo­ple down south last week were writ­ing to friends up here ask­ing whether they were safe. Some peo­ple ear­lier in the week had al­ready can­celled their planned hol­i­days in our re­gions.

It in­di­cates how con­fused they were about an event that, iron­i­cally, had no end of me­dia cov­er­age.

A large event such as a cy­clone, or a co­ral bleach­ing episode, can be hard to make ac­cu­rate to a na­tional au­di­ence.

Re­porters call­ing ev­ery­thing “North Qld” and fail­ing to dis­tin­guish Far North Qld out of that all-en­com­pass­ing term caused many peo­ple else­where to think we had been ripped to shreds by Deb­bie.

So it was very timely when Tourism Port Dou­glas and Dain­tree, in col­lab­o­ra­tion with the coun­cil and other agen­cies, un­der­took a very sig­nif­i­cant so­cial me­dia and print ad­ver­tis­ing cam­paign to tell the world that Dou­glas and Dain­tree were open for busi­ness.

I loved it. I think that’s what needs to hap­pen when­ever a highly per­va­sive news story is pre­sent­ing the wrong pic­ture to our mar­kets else­where. We need to show them the pic­tures and video that present the true pic­ture.

So­cial me­dia net­works are es­pe­cially good at this.

Tourism is a very se­ri­ous com­pe­ti­tion be­tween re­gions and there is no good to be had from the world think­ing you are down and out when you aren’t.

And chal­leng­ing the tele­vi­sion me­dia, when they get it wrong, just might make them sharpen their game.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.