I survived the floods
A friend from down south messaged me. “Hope you survived the floods.”
Yes, I survived the floods, mainly ‘cos there weren’t any, not on my patch or anywhere near it actually.
Queensland is such a big place that it’s hard to understand what’s going on, or more importantly, where certain things are going on during large scale events. Such as with Cyclone Debbie.
People down south last week were writing to friends up here asking whether they were safe. Some people earlier in the week had already cancelled their planned holidays in our regions.
It indicates how confused they were about an event that, ironically, had no end of media coverage.
A large event such as a cyclone, or a coral bleaching episode, can be hard to make accurate to a national audience.
Reporters calling everything “North Qld” and failing to distinguish Far North Qld out of that all-encompassing term caused many people elsewhere to think we had been ripped to shreds by Debbie.
So it was very timely when Tourism Port Douglas and Daintree, in collaboration with the council and other agencies, undertook a very significant social media and print advertising campaign to tell the world that Douglas and Daintree were open for business.
I loved it. I think that’s what needs to happen whenever a highly pervasive news story is presenting the wrong picture to our markets elsewhere. We need to show them the pictures and video that present the true picture.
Social media networks are especially good at this.
Tourism is a very serious competition between regions and there is no good to be had from the world thinking you are down and out when you aren’t.
And challenging the television media, when they get it wrong, just might make them sharpen their game.